Halimah Smith Email & Phone Number

New York, Ny, Us

I oversee marketing strategies, collaborate with teams and partners, manage project timelines and budgets, and track performance metrics in this capacity. I aim to drive innovation and deliver impactful marketing initiatives that achieve measurable results.• Streamlined project workflows, reducing churn and increasing satisfaction by improving on-time project completion rates.• Leading cross-functional teams in successfully executing complex, high-impact marketing projects, improving completion timelines.• Manage all aspects of project implementation, including expectations, scope, timeline, and communication, ensuring seamless project delivery across multiple departments.• Utilize Agile methodologies to optimize project execution, driving a 12% increase in efficiency and faster turnaround times.• Oversee the entire podcast portfolio, including uploading new episodes, analyzing performance metrics, and developing effective promotion tactics to enhance audience reach and engagement.• Provide strategic leadership to team members, fostering a collaborative environment that consistently exceeds project goals.• Maintain detailed project documentation, ensuring transparency and accessibility for stakeholders.• Identify and mitigate potential project risks early, enabling the team to navigate roadblocks effectively and ensuring successful project outcomes.

Philadelphia, Pa, Us

Philadelphia, Pa, Us

As the Philadelphia Visitor Center's social media manager, I maximized engagement by strategically managing our social channels. In this capacity, I spearheaded event promotions, showcased local attractions, and curated compelling content for Liberty View Terrace, fostering a vibrant online community.• Designed and implemented digital content strategies, leading to a 12% YoY increase in engagement and a 30% rise in website conversion rates from social media traffic.• Provided comprehensive performance reports and strategic recommendations, enabling continuous improvement of marketing efforts and enhancing customer experience.• Spearheaded engaging initiatives, including social media video campaigns, that grew the follower base by 13% YoY and boosted social media engagement by 20% YoY• Identified potential risks and developed mitigation strategies to minimize disruptions to project timelines.• Increased foot traffic and enhanced visitor experiences by implementing targeted social campaigns.

New York, Ny, Us

As a Social Media Manager at McGraw Hill Higher Education, I was instrumental in driving substantial social media growth through innovative strategies. I managed paid and organic social campaigns, creating and implementing result-driven projects to enhance the brand's online presence. My responsibilities included developing impactful ad campaigns across various platforms and ensuring targeted and engaging reach. Additionally, I led dynamic social media teams and coordinated content delivery strategies.• Streamlined cross-functional project management through Asana and fostered open communication channels, resulting in a 15% reduction in project timeline and budget savings of 10%.• Developed and executed engagement strategies that increased social media interaction by 40%, surpassing industry benchmarks and driving client growth.• Led social media advertising campaigns, optimizing budget allocation and targeting to achieve a 20% YoY improvement in conversion rates.• Raised conversion rates for social media-driven website traffic by 15% by creating monthly reports.• Continuously monitored campaign performance, implementing strategic adjustments to budgets, targeting, and ad placements, resulting in a 20% YoY improvement in conversion rates.• Collaborated with stakeholders to refine campaign strategies, ensuring alignment with client goals and maximizing ROI for paid media investments.

Camden, Nj, Us

I took pride in developing original and impactful content for community, philanthropy, and diversity-focused campaigns. I created and executed social media initiatives that reflected our commitment to community engagement and philanthropy.Driven by data, I generated custom analytics reports to assess each campaign's success meticulously.Additionally, I played an instrumental role in strengthening influencer and celebrity partnerships, overseeing the entire process from strategic planning to flawless execution.• Elevated engagement by 25% and brand sentiment score by 20% via content creation.• Managed influencer and celebrity partnerships, contributing to a 30% boost in reach and brand visibility for the campaigns.

Camden, Nj, Us

I oversaw logistics for impactful product launches, events, and Subaru Love Promise partnerships.I evaluated and enhanced partnerships within the Love Promise Portfolio, ensuring alignment with Subaru's mission and values.My role involved facilitating productive discussions between brand partners and Subaru, fostering collaborative relationships for mutual success. Beyond logistics, I directed comprehensive marketing and email campaigns tailored to promote and elevate partnership events.• Achieved a 42% open rate and a 30% retailer engagement boost via newsletter creation.• Enhanced Subaru of America's brand profile and credibility through successful high-profile brand partnerships.• Led logistics for successful Subaru Love Promise initiatives, yielding a 20% partner participation boost.

Warren, Oh, Us

In my role, I elevated brand awareness through strategic initiatives, including product launches, promotions, and dynamic digital media and social media campaigns.I actively supported brand integration in key company initiatives, particularly during openings and remodels.• Introduced location-specific plans, resulting in up to 18% sales increase for struggling dining establishments

Philadelphia, Pennsylvania, Us

Served a dual role as an operations manager and a social media manager for two retail locations at Winston Salem State University. Outside of traditional operations duties such as hiring, ordering, and tracking inventory, I also successfully led all campaigns on all social media platforms which included Facebook, Twitter, and Instagram increasing traffic and engagement by 8%. During my time with Aramark, I planned and launched innovative, creative, and effective communications campaigns, which resulted in an overall 17% engagement increase.

Chertsey, Surrey, Gb

Philadelphia, Pa, Us