Halimah Smith Email & Phone Number

New York, NY, US

• I oversee marketing strategies, collaborate with teams and partners, manage project timelines and budgets, and track performance metrics in this capacity. I aim to drive innovation and deliver impactful marketing.
• Streamlined project workflows, reducing churn and increasing satisfaction by improving on-time project completion rates.
• Leading cross-functional teams in successfully executing complex, high-impact marketing projects, improving completion timelines.
• Manage all aspects of project implementation, including expectations, scope, timeline, and communication, ensuring seamless project delivery across multiple departments.
• Utilize Agile methodologies to optimize project execution, driving a 12% increase in efficiency and faster turnaround times.
• Oversee the entire podcast portfolio, including uploading new episodes, analyzing performance metrics, and developing effective promotion tactics to enhance audience reach and engagement.

Philadelphia, PA, US

Philadelphia, PA, US

• As the Philadelphia Visitor Center's social media manager, I maximized engagement by strategically managing our social channels. In this capacity, I spearheaded event promotions, showcased local attractions, and.
• Designed and implemented digital content strategies, leading to a 12% YoY increase in engagement and a 30% rise in website conversion rates from social media traffic.
• Provided comprehensive performance reports and strategic recommendations, enabling continuous improvement of marketing efforts and enhancing customer experience.
• Spearheaded engaging initiatives, including social media video campaigns, that grew the follower base by 13% YoY and boosted social media engagement by 20% YoY
• Identified potential risks and developed mitigation strategies to minimize disruptions to project timelines.
• Increased foot traffic and enhanced visitor experiences by implementing targeted social campaigns.

New York, NY, US

• As a Social Media Manager at McGraw Hill Higher Education, I was instrumental in driving substantial social media growth through innovative strategies. I managed paid and organic social campaigns, creating and.
• Streamlined cross-functional project management through Asana and fostered open communication channels, resulting in a 15% reduction in project timeline and budget savings of 10%.
• Developed and executed engagement strategies that increased social media interaction by 40%, surpassing industry benchmarks and driving client growth.
• Led social media advertising campaigns, optimizing budget allocation and targeting to achieve a 20% YoY improvement in conversion rates.
• Raised conversion rates for social media-driven website traffic by 15% by creating monthly reports.
• Continuously monitored campaign performance, implementing strategic adjustments to budgets, targeting, and ad placements, resulting in a 20% YoY improvement in conversion rates.

Camden, NJ, US

• I took pride in developing original and impactful content for community, philanthropy, and diversity-focused campaigns. I created and executed social media initiatives that reflected our commitment to community.
• Elevated engagement by 25% and brand sentiment score by 20% via content creation.
• Managed influencer and celebrity partnerships, contributing to a 30% boost in reach and brand visibility for the campaigns.

Camden, NJ, US

• I oversaw logistics for impactful product launches, events, and Subaru Love Promise partnerships.I evaluated and enhanced partnerships within the Love Promise Portfolio, ensuring alignment with Subaru's mission and.
• Achieved a 42% open rate and a 30% retailer engagement boost via newsletter creation.
• Enhanced Subaru of America's brand profile and credibility through successful high-profile brand partnerships.
• Led logistics for successful Subaru Love Promise initiatives, yielding a 20% partner participation boost.

Warren, OH, US

• In my role, I elevated brand awareness through strategic initiatives, including product launches, promotions, and dynamic digital media and social media campaigns.I actively supported brand integration in key company.
• Introduced location-specific plans, resulting in up to 18% sales increase for struggling dining establishments

Philadelphia, Pennsylvania, US

Served a dual role as an operations manager and a social media manager for two retail locations at Winston Salem State University. Outside of traditional operations duties such as hiring, ordering, and tracking inventory, I also successfully led all campaigns on all social media platforms which included Facebook, Twitter, and Instagram increasing traffic.

Chertsey, Surrey, GB

Philadelphia, PA, US