Wayne Hall Email & Phone Number

Seattle, US

• Led a 1B region with 8 direct reports and 260 total associates made up of Area Vice Presidents, Regional Sales Directors for Account Management, Business Development, Category Specialists and Customer Success.
• Exceeded region sales and margin quota 11 of 13 years and consistently recognized as the top performing sales and operationally strong region nationally.
• Transformed underperforming Business Development team to become the number one team nationally at 170% to plan.
• Served as pilot region for new initiatives including a close working relationship with Boston Consulting Group on a yearlong sales team reorganization for our new national Go to Market organizational structure that.
• Collaborated on corporate Own Brand transformation team with Chief Marketing Officer and outside marketing firm to develop and rollout new branding.

• Led a 190M national sales team with 10 direct reports and 122 total associates selling print and promotional products to Enterprise through Midmarket customer segments.
• Reorganized sales team for improved productivity, profitability and sales performance resulting in 180bps profit improvement and 300bps sales improvement.
• Defined KPI’s, standardized roles and responsibilities, and worked with field marketing to streamline the selling and implementation process allowing for a one-week reduction in startup.
• Created and implemented simplified pipeline management, sales performance and stack rank reporting tools driving increased accountability.

• Directed a 275M region with 5 direct reports and 116 total associates focusing on sales/profit growth, account retention, relationship management within existing Enterprise through Midmarket accounts.
• Successfully integrated a regional corporate acquisition growing the existing sales associate team by 35% and retaining 99% of the customer base.
• Grew sales of adjacencies (Beyond Office Supplies) by more than 20%
• Developed automated Business Review tool for field sales in collaboration with marketing reducing the creation time from 50 to 10 minutes per review. This was then rolled out nationally.
• Created automated pipeline report bringing visibility to category performance. This focus generated an increase in pipeline from 5M to 18M in just eight weeks.
• Improved customer retention by 3% resulting in +7.5M annually

Battle Creek, Michigan, US

Additional Relevant Experience:Regional Finance Manager, Southeast RegionTrade Promotions Manager, Southeast RegionMarketing Manager, Southeast RegionSr. Zone Manager, VA, MDBusiness Development Manager, NortheastAccount Manager, Various Northeast accountsSenior Sales Representative, NortheastSales Representative, Northeast