In early 2022, StarRez transitioned into a hyper-growth phase after being acquired by Vista. Since then, the company has doubled in size, acquired two major competitors, and underwent significant organisational change.Key Achievements:1. Leadership and Team Expansion:- Expanded the product and design team from 8 to 15, including 5 Product Designers.- Co-led the Product Engineering department during a CTO transition throughout 2021.- Played a pivotal role in transformative efforts as our teams expanded, driving StarRez's shift from a sales-led to a product-led business.- Mentored and lead other leaders, product managers and product designers to maximise their potential 2. Research & Discovery:- Developed and operationalised a new Research and Discovery process focused on Continuous Discovery, documenting over 100 insights, resulting in the identification of 20 focus areas and discovery of 5 roadmap concepts within just the first 3 months.- Implemented a new prioritisation system to help us ensure we work focusing on the highest value opportunities- Leading the development of the FY25 Product Roadmap and lead the FY23 Roadmap in collaboration with key stakeholders to Vista’s standards.3. Strategic Initiatives:- Successfully re-launched Product & Technology Showcases, enhancing organisational and ELT perceptions and achieving a feedback score of over 4.7/5 since launch!4. De-risked Delivery: In a consulting capacity, I took the initiative to address research, product, and design challenges helping us ensure successful deliver and to achieve objectives.

As a key member of the Senior Leadership Team, I contributed significantly to guiding our overall Go-to-Market, Product, and Design strategy.Key Accomplishments:1. Team Leadership and Global Expansion:Led and expanded a global team of marketers and product designers from 3 to 10 members.2. Partnership with CEO:Partnered closely with the CEO on strategic initiatives encompassing brand, internal operations, marketing, and product vision.3. Vista Acquisition Management:Managed PR, internal, and customer communications for the Vista acquisition.4. Brand Refresh:Successfully delivered a brand refresh, including positioning, creative direction, new website, and collateral.5. Lead Generation and Marketing Transformation:Drove a 50% increase in leads post-pandemic and maintained lead volume throughout.Transformed the marketing organisation into a data-driven, digitally led platform by implementing HubSpot, resulting in a significant uplift in Marketing Operations.6. Business Model Transition:Help shape our migration from an enterprise sales model to a SaaS business.7. Customer Experience Enhancement:Collaborated with the Director of Customer Success to build customer journey maps, identify pain points, and drive projects to improve the customer experience in areas such as onboarding.

As the first designer at the company, I played a pivotal role in launching and expanding the Design practice, bringing about transformative changes within the organisation.Key Achievements:1. Founded the Design Practice:Introduced and established the Design practice at StarRez, personally launching the initiative before expanding the team.2. Executive Education:Successfully introduced and educated executive leadership and product teams on the importance of design and design-thinking.3. Design System Implementation:Developed a robust Design System and asset library, providing a cohesive and efficient framework for design processes.4. Mindset Shift:Led a cultural shift from a focus on 'Getting it done' to 'Getting it right,' emphasising user experience and validated results.5. Opinionated Design Approach:Championed a new design approach, transitioning StarRez from a database-driven interface to a customer and task-focused interface, resulting in widespread user satisfaction.

Alpaca is a world of inspiring travel itineraries layered over beautiful mapping, to get you exploring more of the world.In my role at Alpaca, I contributed significantly to the development and success of the platform, a world of inspiring travel itineraries woven into beautiful mapping. Specifically:- Co-developed the concept, business case, commercial model, and funding/investment model.- Led the Discovery and Design phase for the initial MVP solution.- Collaborated closely with the team, customers, and users to iteratively evolve the product and successfully achieve market-fit.- Successfully identified a niche and established a consistent, ongoing revenue stream.- Alpaca was successfully launched in 2016 and found market-fit, with an extensive customer base and powering a number of national and international travel campaignsThese experiences showcase my ability to drive innovation, lead strategic initiatives, and deliver results in the dynamic realm of travel and exploration.

As Director and Partner at Flint, a dynamic digital agency collaborating with diverse businesses, both start-ups and established entities, I achieved significant milestones:1. Strategic Leadership:Acquired part-ownership of Flint and assumed the role of Company Director and Partner. Implemented operational changes, steering the company towards robust profits and facilitating investments in various initiatives.2. Project Success:Led dozens of successful clients projects, serving as the primary consultant for Digital Strategy, UX & Design, and Marketing. 3. Personally provided consultation for some of Melbourne's premier agencies:Acted as a Digital Strategist and UX Consultant for a number of premier agencies in Melbourne, including 3Deep and Ogilvy.My tenure at Flint reflects my capacity for strategic leadership, operational excellence, and the ability to drive success in the dynamic digital landscape. My personal investment in the business helped me develop a strong sense of commercial awareness, risk management and investment.

HIVE is a Melbourne-based creative studio specialising in guiding purposeful brand strategy, creativity, and connection.As the Interactive Director at HIVE Creative Studio, I achieved significant milestones:1. Team Expansion:Managed the Digital arm, successfully expanding the team from 2 to 15 members.2. End-to-End Leadership:Led the full-service spectrum, from scoping and quoting to overseeing UX and visual design, through to project build and delivery.3. Creative Excellence:Received recognition for creative achievements, winning multiple design awards, including the prestigious Melbourne Advertising Design Club award for Best Interactive (Bronze).These experiences reflect my ability to not only build and lead teams but also deliver award-winning creative solutions across diverse digital projects.

For the last 8 years I have worked as a freelance designer and developer. I have worked on a range of projects for clients and agencies. See my website, dontlament.com, for examples.

Interaction & web design, branding, identity and whatever else comes my way. I work with clients to understand the project, organise the contract and then complete any user experience in the final solution.Work:Most projects are now offline. Abode Living:Project Management, Design, Front-end Development:http://www.abodeliving.com/

My first permanent position, I worked as a graphic and web designer at Generator, a small advertising agency. I primarly worked as a web designer but also worked on corporate id's, photography and other print work.