Halley Barney Email & Phone Number

New York, Ny, Us

Greater New York City Area

• Develops innovative design concepts for packaging and product design for commercial goods improving their brand recognition and customer engagement.• Communicates with buyers and manufacturers to execute projects, such as: seasonal goods, cosmetics, carding/packaging and novelty items with the use of Illustrator and Photoshop.• Works with photographer, production department, art director, junior designers, sales team and merchandisers to fulfill market needs.• Produces high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.• Lead designer on licensed accounts for ZAG and MGA including private label for: Walmart, Target, Party City, Five Below, Marmaxx, Dollar General, Dollar Tree, Family Dollar, Sally Beauty Supply.

Greater New York City Area

• Collaborated with Disney, Dreamworks, Illumination, Hasbro, Netflix and Sony to design standout items based on style guides.• Worked with product development team to create product assortments including: children's cosmetics, hair, pouches, tins, accessories and packaging.• Shopped stores for new concepts. • Managed junior designers, the China office as well as approvals with licensor's.

New York City

• Created detailed mechanicals of soft goods, socks, packaging, catalogs and GWPs with the use of Illustrator and photo edits with the use of photoshop.• Researched and shopped stores as well as worked with fabric swatches, zippers, pulls, threads, pockets, logos and labels.• Utilized strong typography skills to create visually striking print materials that captured attention and conveyed key messages clearly.

Greater New York City Area

• Launched Marc Jacobs Daisy and Vera Wang Princess.• Configured notes in the scents alongside fragrance director.• Seamlessly worked from concept through production on: tear sheets, uframes, duratrans, blow-ins, stitch-ins, scentstrips, GWPs, environments and POS displays.• Designed innovative package concepts for increased product appeal and customer satisfaction.

Bachelor Of Arts - Ba, Graphic Design

Master Of Business Administration - Mba, Marketing