Halley Quinn Email & Phone Number

Boston, Massachusetts, United States

Managed design efforts across all forms of media and communication. Collaborated with multidisciplinary teams to build and maintain brand excellence for a wide range of design needs. • Creative Management: Trained 160+ marketers to create meaningful brand expressions from new templated assets and processes, using live and computer-based trainings and supporting documentation, to lessen need for creative production support from agencies. Managed creative review process for a high volume of creative work to ensure brand consistency. • GTM Creative Strategy: Defined creative go-to-market process for a company with 35+ products and an expanding portfolio. Supported creation of a product database and design system of branded illustrations, icons, photography and messaging, ensuring marketing assets are available company-wide before products launch.• Sales Support: Defined the visual expression of Toast’s RFPs and pitch decks for enterprise clients, which were used to secure partnerships with Marriott, Pepsi, Choice Hotels, McDonalds, Caribou Coffee, and Gordon Food Services.• Creative Operations: Launched a digital asset manager that houses 7,000+ assets and a suite of 200+ templated designs to increase efficiency and brand excellence. Established workflows to enable Toast’s international expansion into three new markets. • Creative Direction: Lead designer for Tier-1 projects such as the Restaurant Trends Report, Toast’s ESG report, third-generation hardware packaging, and eight net-new product launches.

Columbus, Ohio

Served as the creative lead for half of the lines of business within CoverMyMeds, McKesson’s technology division. Independently executed creative for high-level campaigns, from strategy to final artwork. Supported development of a team of contractors and agency partners.• Sales Support: Defined the visual approach to the sales pitch process for pharmaceutical and payer businesses, successfully closing deals with companies including Bausch, Cerner, Novartis, Johnson & Johnson, Sanofi, and AstraZeneca.• GTM Creative Strategy: Led creative strategy for the launch of new products and created sales enablement materials to support their growth, including an interactive sales demo for our provider-facing solutions, which was used to close 120+ deals with Epic health systems, resulting in access to 400,000+ new users.• Brand Activation: Designed branded assets and booth experiences to support 90 trade shows per year, including high-profile healthcare conferences such as HIMSS, Epic UGM, and Asembia.• Creative Direction: Art director for the 2021 Medication Access Report, which was recognized with a platinum Hermes Creative Award from the Association of Marketing and Communication Professionals.Photo & Video Art Direction: Managed multi-day, on-location photo and video shoots end-to-end, leading efforts in establishing a creative vision, talent and location selection, and on-site creative direction. • Visual Design: Collaborated with the product design team to refresh our the visual design of our product design system to support an expanding product portfolio and evolving corporate brand.

Pickerington, Ohio

• Designed the AMA’s monthly member magazine, American Motorcyclist, and developed branded graphics for the association’s annual events and Motorcycle Hall of Fame Museum exhibits. • Commissioned and negotiated contracts with freelance photographers and provided art direction for 5-10 photo shoots a month. • Streamlined freelancer database to improve efficiency and quality in hiring.• Created designs to support the launch of the AMA apparel program.• Created the visual identity for AMA Racing and other ancillary brands.

Columbus, Ohio Area

Created all internal marketing materials for the association. Handle a queue of on-demand requests with speed and accuracy, working directly with association members and internal stakeholders to prioritize and manage timeline expectations, managing projects from start-to-finish. Maintained a library of approved digital, multimedia and print assets. Achievements:- Rebranded the association during its name change.- Overhauled the design of a suite of official real estate contracts for the Columbus and Central Ohio MLS.

Delaware, Ohio

Designed and edited news pages on a strict nightly deadline. Collaborated with reporters to produce infographics and illustrations. Achievements: - Redesigned the newspaper, earning eight awards from The Associated Press Society of Ohio. - Launched a new website and lead Wordpress training efforts. - Established and managed the newspaper’s social media presence on Facebook and Twitter.

B.S. In Visual Journalism, Information Design

Fine Arts