I have spent my entire career helping brands excel in the digital space. Working across a UK media owner, UK media agencies and an APAC agency holding group, I have been a leader in a variety of entrepreneurial data, digital and innovation roles. Based in Singapore for 6 years, I managed the APAC digital performance capability with large 9 digit budgets; as well as managing teams in US and Canada in my current role, giving me a holistic perspective on global best-in-class digital and data-driven media. My experience has taught me how to navigate complex organisational structures to implement leading digital and data strategies. In my current role, I lead the DAX Commercial team across programmatic audio and digital out of home at Global Media, managing a P&L across 3 core markets. Under my remit, I manage supply, data strategy, data product and strategy teams and work with the Tech team on the engineering roadmap.Through my varied roles, the consistent theme has been uncovering digital growth opportunities and delivering innovative and effective marketing solutions. I believe this well-rounded expertise is exactly the skillset required to help businesses thrive in the digital and data space.