Hallie Kogelschatz Email & Phone Number

United States

Cleveland, Ohio, United States

shark&minnow is an innovation and action consultancy that focuses on research and insights, strategic planning and customer experience. Veterans of brands such as Cadillac, GE Lighting and Progressive Insurance, Eric Kogelschatz and Hallie Bram Kogelschatz founded shark&minnow in 2008.What we do:-Research & Insights: We reveal actionable insights that educate, inform and inspire.-Strategic Planning: We are the creative problem solvers that simplify the process for you and activate your brand strategy.-Experience Planning: Empathy, creativity and rationality provide the framework for design thinking, and the inspiration for customer experiences.-Content Marketing: We help brands find their story & tell it to their audience in meaningful ways.-Social Influence: Building community & conversation around brands through outreach, public relations, social media & outreach.

Cleveland's Official TEDx event.

Beachwood, Ohio

Cleveland/Akron, Ohio Area

Cleveland/Akron, Ohio Area

Launched the broadcast production & content marketing division for a 20+ year old advertising agency. Led this division to success in years 1-3 & stepped in to craft strategies, stories, creative ideas as well as produced & executed work.

Arnold Worldwide is a publically held advertising agency (parent company: Havas) with offices in Boston; , London, and Prague. While at Arnold was dedicated full-time to the Progressive Insurance account.Crafted strategy for advertising Progressive's Claims + Brand lines of businessSteered creative development for Claims + Brand advertising across all media channelsTook the Flo campaign from a "one spot wonder" to a full-blown cultural phenomenonImplemented a new strategy for how primary/secondary Research was approached/used Ran creative development of TV/Interactive work in support of the new product launch: "MyRate" Drafted the strategy + guided tactical development on sponsorship efforts for Progressive Field and the Automotive XPRIZE Results: Efforts on the Account team resulted in Arnold's client referral rating rising significantly Creative concepts tested very favorably and key brand metrics improved anywhere from 5-25% per category (a substantial increase) Progressive had an extremely successful launch in the Massachusetts market (doubled initial sales goals)

Course taught: Advertising Campaign Strategy (Marketing Communications Department)Guest Advisor to the 2008 National Student Advertising Competition team, Emerson Chapter

Modernista! was a creative think tank and boutique advertising agency whose clients spanned the globe. Previously Modernista! was the agency of record for General Motors' Cadillac + Hummer divisions (which generated over 60% of the agency's annual billings [totaled at $850 million]) and Napster (after reformed as a legitimate music service).Cadillac Planned/executed advertising across all mediums in support of the 2008 Cadillac CTS and CTS-V new product launchesStrategized + produced Cadillac's successful 2006 year-end retail sales event campaign both nationally and on the dealer levelIdentified, analyzed, built and refined unique strategies for each product in the Cadillac line upTransitioned the account from Leo Burnett who had retained the account for 75 years - 1 of 3 Account Managers that managed the business in year 1Managed all agency partner relationships (Digitas, Campbell-Ewald, Mullen, and others) and CRM programs Results: Year over year, all key image metrics improved across all Cadillac models 2008 CTS Launch:The Client felt this launch was extremely successful - Overall brand consideration rose 50%19% of sales during launch used the "Conquest Incentive" (meaning they pulled from owners of the following brands: BMW, Mercedes, Jaguar, and Lexus - an exceeded goal)Significant improvement in the following metrics/areas: Unaided advertising awareness, Excellent opinion of the CTS, A brand people aspire to own, A brand that is modern and up-to-date, Purchase consideration, and unique visitors to www.cadillac.com Stop Handgun Violence Napster Day-to-day junior client liaison - assumed Account Supervisor's responsibilities after 5 months Aided development of several campaign plans as well as managed all creative resources

Tower City, Cleveland, Ohio