Hallie (Janssen) Dozier Email & Phone Number

Portland, Or, Us

Portland, Or, Us

Corvallis, Or, Us

Teach online classes for continuing education as well as develop training for corporations.Teach - "Building a Digital Channel Content Strategy" as part of Oregon State's Digital Brand Management certificate series. Instruct students how to develop a content marketing strategy to reach the connected user with the right message in the appropriate channel and use a real-world client to develop strategy and content.Corporate training- “Digital Marketing” in the real world. Instruct corporate employees on best methods for digital marketing.

Interim consulting with focus on lead and demand generation, team development and content strategy. All with the mission to evangelize 4-Tell’s Smart Commerce Platform as the leading data management and collaboration software that increases bottom line and CLV by building customer connections through data-driven personalization and intelligent collaboration.

Portland, Or, Us

Project-focused role, hired to develop lead generation and demand strategy for B2B marketing SaaS company. Evaluated marketing automation products, implemented Marketo and connected to Salesforce. Audited marketing technology stack, marketing program and channel performance, and content/asset library. Developed personas, buyer’s journey, and content matrix. Created copy for new website, developed case studies and white papers.

Portland, Or, Us

Worked with talented marketing and sales teams to acquire new readers and advertisers for The Oregonian and OregonLive, keep readers engaged and client advertising campaigns performing, and launch new advertiser solutions that delight. Launched in-house creative and digital agency, Studio 1850, in June 2015 to help advertisers with creative needs and improve campaign results.

Portland, Oregon, Us

Worked with an amazing team to develop and execute marketing programs for Columbia, Mountain Hardwear, SOREL, and Montrail ecommerce sites - US, Canada and Europe.

Strategize and execute initiatives for Search Engine Marketing association of over 200+ members. Initiatives include retaining and growing membership, partner and sponsor development, monthly educational events and webinars, and yearly SearchFest Search and Social conference.

Developed monthly educational events and webinars on topics such as Online Marketing, Search Engine Marketing, Search Engine Optimization, Link Development, Social Media Marketing, and Web Analytics and Measurement. Managed yearly conference, SearchFest, attracting 40+ experts from across the country on Online Marketing Topics with an audience of 400+. Doubled profitably of event after taking over management.

Portland, Or, Us

Teach Search Engine Marketing Workshops multiple times a year through the Professional Development Center's Multimedia Professional Program. Students taking the entire program receive a Digital Marketing Strategies Certificate, after attending classes in Intro to Digital Strategies, Search Engine Marketing, Social Media Marketing, Web Analytics, and Digital Media Integration. http://www.pdc.pdx.edu/mmedia/digital-marketing.php

New York, Ny, Us

In conjunction with Wharton School of Business, Interactive Media Initiative, serve as Level 2 Lead Instructor for Social Media Marketing and Measurement. Present social media training and professional guidance on how to leverage social networks, implement social monitoring tools, develop strategies and tactics to grow business. Teach online courses, offline workshops, and custom corporate training programs.

Portland, Or, Us

Strategized and oversaw team of online marketing executives, across 50+ clients. Drove team to create new services and reports on Online Marketing, Social Media Marketing, Search Engine Marketing and Optimization, Online Reputation Monitoring and Management, Affiliate Marketing, Shopping Engine Marketing and Web Analytics. Consulted on Web Design and Development projects with clients and developed Site Monetization Strategies. Worked with president on new business efforts and agency marketing initiatives. Speaking engagements locally and nationally in all aspects of Online Marketing and Business Measurement. Created and conducted custom training programs for clients on all subjects within Online Marketing.

Strategized and implemented search engine marketing efforts to achieve top organic rankings for clients and maximize ROI for PPC search engine campaigns. Analyzed site traffic statistics to improve site usability and use in site redesigns. Created regular reports for clients using a variety of programs and analytical tools.

Us

Managed online and offline marketing efforts from inception to delivery, including email and direct marketing campaigns and event marketing for trade shows and webcasts. Major trade shows included: PC Expo, Comdex, Macworld, Networld + Interop, and Gartner's ITExpo. Managed corporate web site redesign, search engine optimization and promotion, along with optimization and promotion of company’s two web properties: VersionTracker.com and MacFixIt.com. Measured and reported on site traffic statistics using a variety of programs including WebTrends.

Researched, recommended and managed online advertising opportunities such as banner ads, newsletter sponsorships, affiliate marketing and PPC search engine placement for clients. Secured top search engine listings, identified and contacted third party inbound links, and monitored newsgroups, chat rooms and forums for other promotional and press opportunities. Measured and reported site traffic statistics using a variety of programs including WebTrends.

Hod-Hasharon, Il

Updated Web site and Intranet site, coordinated trade shows with partners such as Oracle, SAP and Microsoft. Coordinated direct mail campaigns for trade shows, product launches, and general lead generation campaigns. Researched and identified customer case studies and worked with copywriter. Developed monthly reports for marketing department.

Bs, Communications

General Studies