Hallie Gibbons Email & Phone Number

Chicago, Il, Us

-Develop and execute Muck Rack's corporate brand strategy-Create diverse multimedia content, including videos, audio, social media assets, and presentations-Play a pivotal role in the project management of site expansion, ensuring alignment with brand and digital marketing strategies-Implement best practices in content, linking, and user experience to optimize the website

-Edited and produce visual content including video, audio, social media assets and slide deck presentations-Enforced brand guidelines and maintain visual consistency across all channels-Managed a library of branded assets including icons, templates and fonts

-Assisted with ad hoc marketing projects and research, including creating social content, drafting social copy, editing customer testimonial videos and publishing external surveys-Monitored and triaged social mentions across Twitter, LinkedIn, Facebook and Instagram-Managed internal processes including the Marketing Team project pipeline, internal marketing updates and team meetings

Boston, Massachusetts, United States

-Edited property profile and branding videos-Researched and assisted with the adaptation/integration of new technology platforms-Organized advertising contracts and partnered with the VP to initiate and execute contracts with printers and other vendors-Supported the marketing team on creative projects

Burlington, Vermont Area

-Promoted prosocial behavior and bystander intervention by educating students to be proactive in helping others-Facilitated training sessions on social justice issues and bystander intervention-Presented to large audiences including UVM College of Medicine, club sports teams, and UVM Greek Life

-Marketed Pink products on the University of Vermont campus as an extension of the Victoria’s Secret corporate marketing team-Managed Instagram, Snapchat, and Facebook accounts with engaging content that kept audience informed of upcoming giveaways and new product releases-Promoted the Pink brand by creating events on campus that attracted students to free merchandise and special student deals-Hired, trained, and managed a team of 10 to assist in event planning

Burlington, Vermont Area

-Assisted with marketing and communication efforts on behalf of the College of Agriculture and Life Sciences-Attended local college fairs to single-handedly represent the University of Vermont-Discussed the majors and minors offered by College of Agriculture and Life Sciences with prospective students

-Sorted packages and mail-Assisted students with any resident hall issues such as lost keys, Wellness Environment inquiries, and room maintenance-Answered questions from students and parents about the University

Burlington, Vermont Area

-Worked directly with the Executive Director and Marketing Manager on both strategic and tactical projects including promotion, market research, policy, capital improvements and fundraising for busy retail district-Developed and executed sales and market research surveys of merchants, restaurateurs, residents, property owners and other stakeholders-Implemented projects to support the Marketplace's capital improvement and public safety programs; and projects related to fulfilling the Marketplace’s vision

Burlington, Vermont Area

-Worked with a team of 5 students enrolled in Community Entrepreneurship course to develop a marketing plan and display to sell candles-Sold over 150 candles and donated $700 in earnings to Steps to End Domestic Violence