Hallie Smith Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Vancouver, British Columbia, Ca

Vancouver, British Columbia, Ca

Focus Accounts: Albertsons, Meijer, Ahold-Delhaize, Publix, Wegmans• Achieved significant milestones by securing notable wins with strategic retailers such as Albertson's, Publix, Ahold Delhaize, and Meijer. Achieved growth metrics, PODs +105.7% vs YA, MABI $ Share of Malt Seltzer +120.3% vs YA, and MABI $ Flavor Share +102.1%.• Drove strategic growth by leveraging insights to drive strategic planning across large format, managing goals and priorities, and developing account processes, which resulted in increased retailer engagement metrics and stronger partnerships.• Built strong relationships by engaging senior leadership across Mark Anthony’s National & Regional Account teams and large format retail partners, ensuring long-term focus on beer and spirit categories.• Led the large format CI team at Mark Anthony Brands, coaching 3 direct reports and other analysts in a mentor/mentee program that focused on learning core values and competencies, increasing proficiency, and reducing onboarding time. • Organized, managed, and developed content processes and templates as the CI callpoint with the sales organization for wholesaler and distributor meetings for 13 Chain Summits. As a result, CI can directly support and influence “boots-on-the-ground” to sell in greater volume and PODs to meet annual goals, maximize in-store presence, and promote stronger relationships. • Engaged in company culture by managing the LBRO Orientation Process for CI, planned the CS&I 2023 Holiday Party, and served as a founding member of the inaugural Women’s ERG, WAM!

Fuschl, At

• Planned and executed channel strategy for CRM success using various tools to excel in all CDM-related activities, supporting over-achievement of volume and share targets. Achieved volume +18.9% vs PY and +59.2% vs BP. Met Red Bull's share goals, +1pt gain YoY, +1.6 share swing vs Monster, and 43.9% share of Energy. • Expanded assortment mix by driving category and Red Bull space across 7-Eleven and Speedway retailers, achieving placement of 93% of core SKUs in 7-Eleven stores, averaging 21 SKUs per store, driving PODS and displays.• Developed actionable category plans for 7-Eleven and Red Bull, securing placements for 10,000 coolers across 7-Eleven in 2022. The strategic move is projected to increase sales by +31.5M cans annually. • Converted raw data into actionable insights, driving monthly and quarterly category reviews that informed business evolution and KPI assessments, which all increased profitability on the back end. • Identified business opportunities by supporting 7 regional account managers by identifying growth opportunities and developing one-pagers based on the 4 Ps, driving home localized business wins. • Coached and developed a senior analyst within the 7-Eleven Category Management team, providing comprehensive training on data interpretation and guidance on crafting compelling insights favoring a Red Bull and 7-Eleven partnership.

Purchase, New York, Us

• Conducted consumer research and analysis through in-depth qualitative and quantitative analysis that shaped future marketing strategies, improved brand relevance, and drove financial growth with successful campaigns. • Managed consumer insights research budget, leading 70% of the budget, which demonstrated strong financial management, project leadership, and efficient utilization. • Implemented consumer-centric strategies by prioritizing the consumer-centric mindset through brand profiles, campaign recaps, and scorecards. This resulted in enhanced growth strategies, engagement, improved decision-making, and strategic alignment with the SLT team. • Streamlined consumer insights and marketing processes by developing templates and processes for comprehensive business landscape analysis and key challenge identifications, improving efficiency and facilitating a better understanding of business challenges. • Provided mentorship and leadership by stepping up as “de-facto manager,” offering guidance, development, and overall training for a peer, and demonstrating strong leadership.• Founded the Consumer Insights Cross-Divisional Group by organizing, coordinating, and facilitating content, fostering collaboration and knowledge sharing, and demonstrating leadership and organizational skills.

Purchase, New York, Us

• Leveraged insights and story-telling to create category reviews for PepsiCo’s partnership with Meijer and Hy-Vee, supporting strategic priorities such as category/brand share and space/SKU assortment and optimization. • Supported growth plans across the portfolio, streamlining processes for JBP and Growth Summit Meetings to accelerate growth initiatives, improving planning efficiency and execution. • Managed various data platforms within Power BI and Excel, which automated and streamlined scorecards to reduce non-working hours, enhancing productivity through automation. • Assisted during team transitions by taking on additional tasks beyond the regular scope, ensuring continuity during the search for a Senior Manager while maintaining operational stability and support.• Led Meijer’s center store reflow project, conducting pre vs post analysis to measure success/impact while communicating key insights to cross-functional teams, enhancing project understanding, and facilitating informed decisions.

Purchase, New York, Us

• Leveraged advanced tools and capabilities to lead On-Premises Category Management New Business insights, crafting a credible "Why PepsiCo?" story and supporting fact-based recommendations. This initiative involved cross-functional collaboration with Sales and Marketing teams and resulted in the expansion of PepsiCo’s Restaurant and New Business portfolio.o Managed 2017 Restaurant RFPs, securing $395MM net revenue from Pizza Hut; Achieved a 2X increase in average 20 oz. unit sales per week compared to the previous year while maintaining flat beverage sales and addressing a +4% decrease in on-premise. Also, supported RFPs for AVI ($142MM), D’Angelo’s/Papa Gino’s ($4.8MM), Villa Pizza ($2.2MM), Potbelly’s ($2.4MM), and Eat N Park ($23MM), Bob Evans ($27.5MM), JoAnn’s ($7MM), Village Inn/Bakers Square ($2MM), and Garden Fresh ($1MM).• Spearheaded 2018 Merchandise Standards for Vending by leading standardization efforts, gaining SLT alignment, and presenting at Vendor Leadership Council meetings, resulting in the implementation of updated standards across Vending. Was selected to attend the 2018 NAMA Show in Las Vegas. • Managed the Beverage Optimizer rollout of on-premise by establishing business rules, coordinating, training, and communicating weekly execution status reports, and achieved a +9% growth in net revenue in 2017.• Developed a formal scorecard system for the on-Premise organization and created a centralized reporting location. The tool helped provide readily available fact-based data that accelerated decision-making and cross-functional horsepower while reducing category management report preparation time by more than 50%.

Hoffman Estates, Il, Us

• Developed a core and innovative merchandise assortment and strategy that provided differentiation based on the season and market trends while partnering with the Vice President of Buying and financial merchandising team.• Owned vendor management and negotiation by negotiating prices, delivery terms, and new product offerings for domestic and international vendors. • Provided analytical and managerial support to the Vice President of Buying by conducting internal and external analyses to evaluate weekly business performance and competitive offerings. • Led team management and development by coaching and mentoring two assistant buyers (dotted line) by fostering an efficient work environment with clear objectives and open communication. • Supported cross-functional collaboration with financial planning, allocation, marketing, store ops, design, quality assurance, and logistics to ensure correct execution of assortment throughout the buying process and the road to market.

Hoffman Estates, Il, Us

Hoffman Estates, Il, Us

- Assumed interim buyer role within the newly established Under 12 Division, tasked with spearheading initiatives to recapture $106 million in missed sales through the implementation of collection-based assortments.- Oversaw daily purchase order (PO) management, including the drafting, processing, and monitoring of on-order items and target receipt dates.- Conducted comprehensive analyses of market competitors and forecasted trend projections to identify novel and distinctive opportunities for Claire’s.

Hoffman Estates, Il, Us

- Spearheaded the launch of a conceptualized coin business into North American markets, resulting in its evolution into a yearly revenue stream of $5 million.- Collaborated independently with the divisional Senior Vice President of Planning to evaluate missed opportunities and enhance sales, inventory turnover, margins, and Open-to-Buy (OTB) allocations to align with departmental sales objectives.- Implemented regular oversight of weekly sales recaps, grid reviews, and best-seller reports to drive informed decision-making processes.- Established and cultivated strategic partnerships with both domestic and international vendors to ensure operational efficiency and product availability.

Seattle, Washington, Us

- Collaborated with the department manager to devise and execute a strategic business plan, leveraging personal productivity objectives and in-store events to elevate departmental volume from $6.2M to $6.6M, positioning it as the top-performing women’s department nationally.- Facilitated effective communication of business opportunities to regional merchandisers, regional buyers, and vendors through the extraction and analysis of key performance metrics, driving sustained volume growth.- Provided mentorship and guidance to a team of 18-35 sales professionals, fostering their development to consistently surpass "Sell More, Make More" sales targets through directive selling training, exemplary customer service delivery, and leadership by demonstration.- Collaborated with the department manager to uphold merchandising standards and presentation guidelines while ensuring optimal inventory management practices were maintained.

Seattle, Washington, Us

Seattle, Washington, Us

- Delivered exceptional customer service by continuously expanding product knowledge, actively listening to customer needs, and maintaining meticulous attention to detail.- Cultivated a robust clientele and fostered enduring relationships by engaging customers in conversations about new products, upcoming in-store events, past purchases, scheduled appointments, and pertinent details regarding their Nordstrom Rewards account.- Demonstrated self-motivation to consistently surpass both personal and departmental goals through proactive goal-setting and diligent pursuit of performance targets.

Seattle, Washington, Us

- Acquired leadership skills through involvement in managing various operational aspects including scheduling, floor monitoring, reporting, inventory oversight, re-merchandising efforts, and alignment with departmental objectives.- Collaborated as an integral team member to establish and attain both personal and departmental objectives, contributing to the elevation of Oakbrook to the second highest volume Kid’s Shoe department across the company.- Provided guidance to the team by modeling principles of integrity, ethical business conduct, professionalism, and fostering a culture of positivity.

Chicago, Illinois, Us

- Evaluated investment business plans, budgets, financial statements, property appraisals, capital expenditure reports, and disposition plans to inform decision-making processes.- Conducted thorough inspections of apartment properties and communities, subsequently assessing marketing strategies, leasing plans, and capital improvement initiatives.- Engaged in discussions with bankers and investment brokers to explore financing options and potential sale opportunities, ensuring informed decision-making regarding property investments.

Bachelor Of Science, Retail Management

Education record