Hallie Rosenthal Email & Phone Number

Palm Beach Gardens, Fl, Us

Jupiter, Florida, United States

•Hype girl behind the HYPE girl•Collaborate with Leadership team to develop business strategies•Oversee strategic business initiatives from ideation to implementation•Assess risk when business decisions are made•Identify and help solve core challenges and recognize opportunities within business processes•Work with leadership team to engineer, monitor and communicate progress towards goals•Manage Client relationships•Supervise daily operations and department directors•Review, design, and execute on improvements to organization structure, find knowledge and skills gaps and help address them•Help to define new evergreen strategies, working with CEO and executives on special projects•Build and develop relationships with all agents and employees for increased efficiency and effective responsiveness into existing operations. •Recruit new Agents and Team support•On-board new talent and educate on unique systems and culture•Implement education strategy and training systems for the team•Foster vendor relationships and corporate partnerships•Plan, coordinate and co-lead team meetings and events•Oversee branding and photo content management at photo shoots. Shoot behind the scenes content on site daily

New York, Ny And Palm Beach, Fl

• Merchandise buyer for luxury boutique generating $1.2M in annual sales.• Forecast sales and plan $600K buying dollars.• Develop and maintain vendor relationships with more than 100 best-selling brands suchas Love Shack Fancy, AG Jeans, Aviator Nation, James Perse, and Tkees.• Increased sales 5% year over year via an aggressive social media marketing campaign,and by implementing SEO/SEM keywords to drive traffic to company’s web site and store.• Instituted cost cutting plan resulting in $400K savings in year one. Initiatives includedclosing underperforming locations, reducing aged inventory by 20%, curating collectionsto Palm Beach clientele, trimming headcount and managing overall expenses.• Launched and manage all social media channels (Facebook, Instagram, Twitter andPinterest), developing a strategic story-telling campaign. Delegate monthly contentcalendar to marketing assistant to batch and post across all platforms resulting inconsistent monthly engagement of 5-10%.• Prepare all company marketing, advertising, and public relations campaigns. Establishedrelationships with The Palm Beach Daily News, Palm Beach Society, The Palm Beach Post,and Discover the Palm Beaches.• Direct and style photo shoots for all web and print ad content including scouting oflocations, hiring photographers, choosing themes, coordinating clothing and accessories,selecting photos and distributing to media outlets.• Coordinate all events on and off site such as influencer marketing, trunk shows andparties. Responsibilities include hiring of all catering, rentals, and music vendors,managing of guest lists, setting up and striking, and promotions.• Align store events with local charities to bring mutual publicity and fundraising.• Create Facebook Ads to promote sales and events and update website content via WordPress.• Cultivated relationships with local Palm Beach businesses and entities.• Track and maintain all budgets and accounting tasks using QuickBooks.

National

·Assist prominent Event Designer in executing high-end weddings, corporate and charitable events across the United States.·Work closely with client to design event vision and theme. ·Interview and hire vendors, review contracts, manage budgets, create timelines and maintain guest lists.·Participate in all site inspections, set-up, staffing and strike of all events.·Assist in all décor, invitation and food selection.·Solicit new business and attend new client meetings to market event services.

Southfield, Mi

Managed 40-year-old independent freight brokerage firm with annual sales of $6M.• Worked with team of dispatchers to locate trucks and transport loads.• Placed sales calls, took orders and quoted rates for customers.• Instituted new technologies to modernize the company. Examples included the building ofan interactive website which attracted new customers and trucking companies as well astransitioning accounting practices from hard copy to QuickBooks.• Designed all communication, marketing, and distribution materials.

· Member of senior management team reporting directly to company founder.· Responsible for $1.2 million in sales - increased sales 20% year over year.· Hired and trained selling team and improved store relationships.· Organized national makeup artist and Trish McEvoy appearances within the region.· Monitored stock levels and oversaw merchandising at all counters.· Provided weekly sales recaps in order to track sales goals.· Traveled extensively as a national makeup artist.

•Completed buyer's training program and all level two training courses.•Assisted in selecting merchandise, negotiating prices, executing orders and delivery.•Visited local vendors to expand and improve relationships.•Selected products to advertise as well as wrote and edited copy for ad circulars.•Managed events on sales floor and communicated with 22 store locations daily. •Recapped sales daily for review by company management.