Senior Account Executive
Third Degree Advertising
- served multiple roles including account management, research, web/interactive management- received several peer awards including best team player and best work ethic- part of several Addy Award winning campaigns including three special judges awards for Best Interactive, Best Broadcast and Best in Show for a social media and interactive campaign- authored several agency white sheets on such topics as best practices for email marketing and web design/development- co-authored proprietary agency processes including establishing the current Third Degree process for web and interactive work and the current Third Degree process for social media marketing- established relationships with several agency partners in the interactive/web industry- member of Third Degree’s social media task force- helped to develop the web and interactive partnerships with several strategic partners- developed integrated marketing communication plans for clients in a variety of industries- worked closely with creative directors and graphic designers to facilitate client projects- wrote creative and content information including creative briefs- managed projects to insure they are done right, done on time and done within budget- managed day-to-day client activity and relationships- maintained relationships with media, vendors and strategic partners- kept current with clients’ business, competition and industry news and trends- managed web development projects beginning with information architecture through development and launch of site- performed maintenance and updates on client websites- edited websites using HML, XHTML, CSS and content management systems- built and send HTML emails related to client campaigns- managed all of agency’s interactive relationships including server and hosting setups for all clients