Joe Hall Email & Phone Number

London, England, United Kingdom

Leading the Insight team for Euronews and Africanews across our TV, digital and social media properties.

London, England, United Kingdom

Delivering CNBC International’s TV and digital research services to the commercial team and external clients to ensure revenue growth, and conducting research and insight projects on an ad hoc basis for the different departments in the CNBC International business.

London, England, United Kingdom

Projects included:Pan-European qualitative project that led to the successful creation of a new brand and positioning for Hitachi Capital Vehicle Leasing. Quant/qual project that produced a new strategy and positioning for Qatar Airways that enabled them to adopt an environmentally-strong positioning in its market.

London

Created real-time brand trackers to ensure that key stakeholders focus on the KPIs in each market, understand competitors’ positioning and what was needed to provide the best products and content for customers.Established digital insight programme to ensure best practice across all 20+ websites, including intercept surveys to assess customer feedback in real time and comprehensive UX testing to ensure that customer experience was optimised keeping visitors engaged longer and spending… Show more Created real-time brand trackers to ensure that key stakeholders focus on the KPIs in each market, understand competitors’ positioning and what was needed to provide the best products and content for customers.Established digital insight programme to ensure best practice across all 20+ websites, including intercept surveys to assess customer feedback in real time and comprehensive UX testing to ensure that customer experience was optimised keeping visitors engaged longer and spending more online.Conducted NPD research that produced two major new revenue streams (Mini MBA and sponsored reports) plus informed decisions about the purchase of external companies and brands by Centaur.Led cross-team exploration of new SME markets that developed new information and marketing products for independent financial advisers.Initiated and delivered evaluation of sales process highlighting strengths and weaknesses against our competitors and established benchmarks to assess progress towards having the best in-market operation.Created commercial research service for sales teams to offer to their clients: providing an additional revenue stream and creating stronger customer relationships.Introduced new techniques, including online focus groups and AI analysis of verbatim feedback from surveys, to facilitate faster reporting. Show less

Designed and managed the BBC Global News’ commercial insight/analytics programme across EMEA region.Delivered insights that increased the BBC’s commercial revenues through: - creating a deep understanding of TV behaviours which provided direction to the BBC’s product development. - market segmentation to ensure we developed products that met needs of current customer base while attracting new audiences through differentiated offerings. - monitoring customer satisfaction… Show more Designed and managed the BBC Global News’ commercial insight/analytics programme across EMEA region.Delivered insights that increased the BBC’s commercial revenues through: - creating a deep understanding of TV behaviours which provided direction to the BBC’s product development. - market segmentation to ensure we developed products that met needs of current customer base while attracting new audiences through differentiated offerings. - monitoring customer satisfaction, trade and consumer, to ensure BBC products met customer needs.- proving value of multi-screen (mobile, digital and TV) campaigns on BBC media to aid cross-selling of ads.Created AdScore, a cost-effective rolling programme of global TV campaign evaluation for low value clients.Oversaw both ad hoc projects, through a rota of research agencies that I introduced, and syndicated surveys where I sat on advisory boards to ensure that the research best suited BBC needs. Responsible for departmental annual budget of £1.2m. Show less

Responsible for driving advertising revenue for The Economist and economist.com through trade marketing, events and research.

M Phil, International Relations

M. Phil. International Relations

Mini Mba In Marketing, Marketing

Education record

Ba Hons, International Relations