Jolene Hall is a Customer Marketing & Advocacy Professional at Zendesk. She possess expertise in sales enablement, strategy, go to market strategy, marketing communications, demand generation and 13 more skills. Colleagues describe her as "One of the most sought after leadership skills in marketing is to be able to take hard problems and turn them into a project plan with strategic thinking, actionable processes and clear communications. Jolene possesses such a skill, among many others, and her capabilities are second to none. I have witnessed this first hand, time and time again, where a difficult issue or business need is discussed over multiple meetings, and there is an urgency to dissect, organize, assemble and put into meaningful communications. Jolene is characterized by stepping up to the plate to handle such a scenario, ready to volunteer and see the project through to its completion. And that is just one example of her vast portfolio of expertise and knowledge she possesses. On a personal note, I've thoroughly enjoyed working with Jolene. She is honest, straightforward, extremely loyal to the team - and she has helped me to be a better marketer - through her willingness to lend a hand, to collaborating on ideas, and helping me see the light at the end of the tunnel on tough assignments. IBM is a better company because of Jolene.", "I've had the pleasure of working with Jolene over the past four years. She's a master communicator, skilled problem-solver, and strategy whiz. Her professional, hard-working, and even-keeled nature make her an ideal teammate and an absolute joy to work with. She has a wonderful knack for helping customers become our best advocates, while also ensuring customers themselves gain from doing so. And, thanks to her background in journalism and comms, she has a great eye for identifying a compelling customer story and the know-how to turn these unpolished stones into gems. Jolene is an asset to any team.", and "I have had the honor of working in the reference/advocacy discipline with Jolene for many years. Jolene is considered to be a thought leader in our area of expertise as she not only has evolved her focus and her program from the early days of reference solutions and supporting tools being focused very transactionally as an answer to the classic “hail Mary” email that sales reps used to send out when they needed a satisfied customer who was willing to speak to a prospect, to an integral and strategic critical element of an organizations’ activation of the voice of their customers and efficacious way to support sales and marketing teams in their efforts to maximize the a company’s customer advocates in their initiatives while keeping a rep or a marketing manager focused on their areas of expertise. Jolene has introduced some of the most innovative ways of introducing peer testimony into IBM’s sales and marketing initiatives, not only resulting in measurable benefit to her organization but in her being acknowledged as an industry expert by her peers and company via her nomination to RO Innovation’s Reference Elite program and IBM’s 2017 RO Sherpa Award."