Logan Hall Email & Phone Number

Richmond, Va, Us

Richmond, Virginia, United States

Working with a dynamic team that operates as a strategic digital marketing partner to the residential real estate industry. Through engaging virtual sales presentations, I advise and sell subscription marketing solutions that will enable customers to achieve their residential real estate marketing goals. I am responsible for growing revenue by prospecting new customers and identifying and developing marketing solutions that fit their needs.

Charlottesville, Virginia, United States

Lead strategic planning and implementation of all business development activities including membership sales cycle, partnerships & sponsorships, enterprise membership contracts, and experiential & digital marketing for a client population of 1,200 individuals.Create technical graphs for senior management on a monthly basis using Excel to illustrate KPIs such as net membership growth, net increase in membership revenue, average membership lifecycle, and average member food & beverage spend.Implement experiential marketing strategies to drive overall food and beverage revenue, create ambassador referral programs to drive new business, and develop conversion/cross-sales playbooks for enterprise clients that have been scaled across all four Common House locations.

Charlottesville, Virginia, United States

Developed data-driven strategies to drive new membership sales, facilitate current member engagement, and increase average member lifetime value.Led membership and programming initiatives, nightlife development, and membership population engagement which resulted in a 20% gain in new food & beverage business year over year.Achieved average new membership growth of 24% year over year.

Spearheaded membership growth efforts resulting in an average of more than 30 new members per month.Managed membership databases, analytics, and membership-related communications for a client base of 1,000 individuals.Planned and executed client-facing activation campaigns, informed by local market knowledge, achieving new membership growth of 34% year over year.

Charlottesville, Virginia

Assisted in planning and executing 100+ member-facing networking events, workshops, and seminars.Supported the marketing/communications team with Salesforce & Mailchimp campaigns for effective customer engagement & tracking sales leads. Contributed to a 25% increase in membership by building a sales pipeline, identifying key demographics, and engaging with local decision-makers.

Charlottesville, Virginia Area

Worked to enhance the member experience.Worked with a multi-faceted team to execute both small and large-scale events. Contributed to the evolution and implementation of the food and beverage program.

Charlottesville, Virginia, United States

Led digital strategy implementation for Facebook, Instagram, LinkedIn, and Google Ads.Developed proficiency in Meta Business Manager and Google Ads Manager, creating unique customer populations and running targeted paid ads.Oversaw a comprehensive social media marketing calendar using HubSpot.Planned and launched cross-platform campaigns targeting an average click conversion rate of 20%.Managed paid, population-specific digital ads using geofencing, resulting in an average customer conversion rate of 25%.

Greater New York City Area

Worked directly with the Events Manager to oversee enterprise client relationships and coordinate client-facing events.Utilized client database management and sales lifecycle analytics to enhance event attendance and cross-sales conversion.Contributed to the development of ROI-driven strategies aimed at cross-selling existing clients through experiential marketing initiatives.Played a pivotal role within a team that successfully orchestrated an enterprise client partnership event with an 80% CVR, marking it as one of the most successful client-facing events in Kargo's history.