Michael Hallman Email & Phone Number

New York, Ny, Us

Pittsburgh, Pa, Us

UI Engineering Manager• Grew AB testing team from a single engineer to a fully staffed agile project team of over 25 people• Developed a decentralization and onboarding plan for AB testing to allow for experimentation to be individually managed within all project teams increasing output, efficiency and velocity• Resource management for 6 project teams comprised of 30+ contractors• Oversee career progression and goal development for 4 full-time direct reports• Facilitate relationships with third party vendors and staffing agencies• Provide feedback on project feasibility, level of effort, timing and implementation• Created the UI Engineering internship program which was then used by HR as an example for other departmentsEngineering Program Lead – Analytics and A/B Testing• Leading the engineering efforts for AB testing which has produced multiple experiments each driving >4% lift in customer conversions resulting in an additional $100M+ annual revenue for the digital business• Managing the transition from Google Optimize to Optimizely Web and Feature Experimentation leveraging Akamai Edge Workers allowing for reduced latency, greater stability and shortened time to production• Collaborate with executive leadership and product managers to set experimentation priorities and roadmapsContent Architect• Technical lead for the transition from Oracle WebCenter Sites to Contentstack• Eliminated a 3 month development process for customer-facing content modules by developing an integrated Javascript based templating interface which removed all engineering efforts and gave control to the design team while also increasing flexibility• Leveraged Contentstack SDK and Scene7 capabilities to develop a custom extension allowing content authors to preview media before publishing• Architect content relationships within headless CMS (Contentstack)• Architect JSON schema for device agnostic consumption• Architect CMS interface for content authoring

Pittsburgh, Pa, Us

• Drove a $12M annual increase in revenue by delivering multiple personalization features leveraging Adobe Target and the Customer Profile• Developed custom scripts using Velocity to create various customer attributes giving us the ability to target specialized audience segments• Developed a framework, integrating with Google Cloud Platform, to allow for various data-driven personalized product widgets to be created, deployed and managed with minimal engineering efforts• Leveraged GCP to power “Mystery Events” which provides personalized promotional offers to customers• Ranked in Top 100 Retail Personalization Index by SailThru for personalization features• Created the Analytics and Web Optimization team focusing on AB testing, personalization, analytics tracking, 3rd party integrations and tag management• Streamlined Universal Data Object powering our tag management and Google Analytics while also refactoring event tracking resulting in more consistent data• Designed and implemented the architecture for Tealium iQ libraries and profiles providing us increased efficiency not only within AEO but also our ancillary sites and 3rd party integrations• Conducted knowledge transfer sessions to delegate tag management responsibilities

Pittsburgh, Pa, Us

• Personally replaced experimentation contract with Brooks Bell, saving $300K annually• Managed overall marketing content development and deployment• Provided on-call support for engineering department• Facilitated End of Year reviews for engineers

Pittsburgh, Pa, Us

• Developed a framework allowing for a data-driven product feature “guides” on category pages• Created a dynamic stop-motion animation leveraging image sprites• Leveraged PanoVR framework to create a shoppable interactive panoramic product guide• Mentored fellow engineers

Pittsburgh, Pa, Us

• Managed and developed all marketing content for AEO brand• Created a GIT integrated headless CMS allowing content authors to create, manage and update marketing content within the AEO app without needing a release while also removing any possible human error and saving days of manual data entry

Pittsburgh, Pa, Us

• Managed and developed all marketing content for 77kids brand• Through pair-programming, developed a responsive, MVC based feature showcasing the new cast of AEO models as part of a back-to-school contest generating $961,067 in revenue and a 77.4% increase in comps

Pittsburgh, Pa, Us

• Assisted developers• Assisted with marketing updates• Work with design team to ensure proper delivery

Zelienople, Pa, Us

Vote on policies and concerns determining the guidance of the organization

Pittsburgh, Pa, Us

As a web developer for Duquesne University, my role was to create the first and only mobile website which was for the Gumberg Library. Also, in order to improve the library site, I conducted user testing, analyzed the results and implemented changes accordingly.

Pittsburgh, Pa, Us

As a graduate assistant at Duquesne University, my role was to improve the usability of the Spiritan Database. In addition to improving the flow of the site, I also created "How To" videos explaining how to find what you were looking for.

California, Pa, Us

As a lab assistant at California University of PA, my role was to assist the professor by helping students understand lectures and answer any questions they might have had.

Pittsburgh, Pa, Us

As a production assistant at WQED Multimedia, my role was to create an idea for an OnQ program. Out of three other interns, my idea was chosen and therefore I became the lead while producing the program.

Master Of Science, Web Development

Bachelor Of Science, Graphic Communications And Multimedia Technology

Electrical Engineering

Education record