Senior Counsel, Global Patents
CurrentLead patent attorney for nearly 20 global biscuit brands accounting for +45% of total revenue including the world’s top selling Oreo brand cookie enjoyed in more than 100 countries. Member of the External Innovation Center of ExcellenceLed patenting activities for the Halls and Trident confectionary brands- the world’s No. 1 candy and gum brands sold in over 30 markets around the globe and the Tang brand – a leading powdered beverage brand in Latin America and developing countries, each with revenues of over $1B. Managed day-to-day patent and technology activities of multi-billion-dollar business units having a total of over 3,000 global patent assets. Advised on patent, trade secret, know-how and technology issues concerning licensing, third party relationships, innovation start-ups, acquisitions and divestures. Identified, managed, and mitigated enterprise risks through counseling and the practical application of relevant policies and best practices. Worked closely with Procurement, R&D, Food Law, Marketing groups in structuring and negotiating several IP-focused domestic and international complex commercial transactions with global suppliers and third-party technology partners, such as material transfer, sponsored research, product development, external manufacturing, distribution, consulting, confidentiality, master services and license agreements. Designed and deployed enterprise-wide freedom-to-operate software to improve speed-to-decision and minimize enterprise risk in achieving innovation targets. First year system activity saw a 4X increase in client compliance/requests with significant cost savings compared to the prior year.