Joel F. Hall, Apr Email & Phone Number

Atlanta, Georgia, United States

Serves as Writer/Editor for the National Center for HIV, Viral Hepatitis, STD, and TB Prevention (NCHHSTP) Health Communication Science Office (HCSO). Develops and promotes health communication products, supports internal and external communications, and provides counsel to center leadership to amplify messaging in support of program priorities. Primary communications technical advisor for harm reduction, correctional health, and syringe services programs (SSPs), including the Appalachian Influence and Community Partners in Harm Reduction social media influencer programs.• Serves as center manager for the Digital First Asset Tool (DFAT), responsible for training staff on taxonomy (e.g., keywords, tagging), ALT text, 508 compliance, personally identifiable information (PII), and copyright rules.• Chiefly responsible for image selection, ALT text, and captioning for NCHHSTP website in relation to 2024 CDC.gov relaunch (Clean Slate). Researched, composed, and cleared content for major sections of the NCHHSTP website, including the About NCHHSTP, NCHHSTP Careers, Correctional Health, and World AIDS Day pages.• Served as Social Media Lead for NCHHSTP/HCSO from 2020 to 2023, working closely with NCHHSTP Director Jonathan Mermin to prepare scripts and develop his social media presence, resulting in a 20 percent increase in engagement.• Since 2021, has served on the NCHHSTP Office of the Director (OD) Equity Change Team, coordinating diversity, equity, and inclusion (DEI) training and activities on behalf of the center. • Developed and executed the comms plan for NCHHSTP's first-ever voluntary sexual orientation and gender identity (SOGI) survey of NCHHSTP employees, garnering more than a 60 percent response rate.

Greater Atlanta Area

Managed top accounts for PR firm specializing in B2B/B2C marketing of building and home products, providing consultation regarding marketing strategy, PR, and advertising. Maintained relationships with editors of key trade publications. Supervised and coached a team of junior account managers and interns. Provided research and coordination for media (TV, radio, magazine) appearances, case studies, trade show booth appointments, and thought leadership opportunities.• Supported several successful marketing initiatives for well-known building product brands, including CertainTeed, Boise Cascade, SharkBite, HoldRite, John Guest, Amba Products, and more. Provided companies with strategic planning, thought leadership positioning, marketing ideation, copywriting, and product rollout assistance. • Developed press releases, press kits, and additional marketing deliverables for clients to leverage at major trade industry shows, including International Roofing Expo, Pacific Coast Builders Conference, METALCON, and others.• Created and executed PR and content marketing strategy for North American launch of CertainTeed’s Matterhorn Metal Roofing brand, resulting in 26 feature article placements, 84 earned media placements, and more than 4.5 million impressions, resulting in a spike in brand adoption among residential and light commercial building applications.

Greater Atlanta Area

Provided marketing, public relations, crisis communications, and grant writing support to dairy farmers, suppliers, schools, and retailers. Led southeast communications for Fuel Up to Play 60, the largest in-school health and wellness initiative in the United States. Chiefly responsible for managing The Dairy Alliance website, serving as webmaster, social media manager, and lead copywriter. Composed and issued press releases, speeches, and memorandum in support of the communications director and CEO. Compiled and reported web metrics/analytics and newsletter engagement data monthly.• Designed and executed two overhauls of the company website with a focus on interactive content; collaborated with web developers to increase annual site traffic by 40 percent between 2014 and 2016.• Administered crisis communication training and social media workshops to dairy farmers in nine Southeast states.• Developed branded print, radio, and video materials in accordance with National Football League (NFL) guidelines and oversaw photography and media relations for NFL/Fuel Up to Play 60 youth activities with the Atlanta Falcons, Carolina Panthers, Tennessee Titans, and New Orleans Saints. Managed NFL player relations before and during youth events.• Partnered with major retailers (e.g., Chick-fil-A, Rouses, Domino’s Pizza, Inspire Brands, Arby’s Foundation) to provide public relations, copywriting, editing, and photography support for dairy-related campaigns.• Supervised company internship program, providing project assistance and workplace guidance to junior staff.

Jonesboro, Georgia

Led communications, media relations, and risk communication for one of Georgia’s largest state health departments. Spearheaded agency marketing, advertising, and rebranding efforts, including the overhaul of the CCBOH website, and establishing agency-wide brand guidelines and communication procedures. Served as official spokesperson for crisis and emergency response. Trained extensively in emergency management procedures. Executed Georgia Department of Public Health (DPH) and CDC programs locally and managed community relations and outreach for more than 20 CCBOH programs.• Responded rapidly to lead crisis communications during a chemical plant fire, a public pool chlorine gas leak that left more than 20 children injured, a damaging tornado, and incidents involving major health code violations.• Collaborated as part of a five-person Georgia DPH team to establish the first communication protocols for Georgia BioWatch, the CDC and Georgia Public Health Laboratory’s joint anthrax monitoring and response program. • Led initiatives adopted statewide to expand emergency readiness among non-English-speaking persons in Clayton County, serving as a community liaison to Vietnamese, Korean, and Hispanic community-based organizations (CBOs).• Managed television, radio, and billboard advertising and established the agency’s first social media outreach program.• Headed communication initiatives that resulted in a 230 percent increase in CCBOH newsletter subscribership.

Jonesboro, Georgia

A local newspaper covering county and city news, local and state elections, and economic development.Role:Served as lead political and government reporter, conducting reporting, writing, and photography for a minimum of two full-length stories five days a week with strict deadlines. Authored a weekly opinion column and supported other staff reporters with copy editing assistance. Key Accomplishments:• Thoroughly covered several significant and controversial stories, including the near shut down of Southern Regional Medical Center, the elimination of the C-TRAN bus service, and the Allene Skinner murder trial.• Fronted 2008 presidential election coverage and analysis for the newspaper. • Led campaign coverage for U.S. Representative David Scott, former U.S. Senator Saxby Chambliss, and several members of the Georgia General Assembly. • Expanded skillset by stepping in to assist with photography and page layout following a reduction in staffing. • Served as a mentor, editor, and trainer for cub reporters.

Master Of Arts (Ma), Public Relations, 3.925 Gpa

Bachelor Of Arts (Ba), Journalism And Music