Executive Director, Commercial Affairs Sector
CurrentSince July 2021, I have been serving as the Executive Director of the Commercial Affairs Sector at the Abu Dhabi Department of Economic Development. In this role, I returned to spearhead the department's initiatives to enhance Abu Dhabi’s commercial environment, a testament to my ongoing commitment to the emirate's economic prosperity and alignment with Abu Dhabi's Economic Vision 2030.Key Responsibilities:- Strategic Leadership: I lead the strategic development and implementation of policies aimed at fostering a vibrant business ecosystem, facilitating ease of doing business, and ensuring competitive practices within the emirate.- Regulatory Oversight: My role involves overseeing the issuance of commercial licenses, ensuring consumer and trade protection, and conducting business inspections to uphold market integrity and compliance with regulations.- Stakeholder Engagement: I actively engage with the business community, understanding their needs and challenges, to develop supportive initiatives that encourage innovation, investment, and growth.Achievements:- Business Ecosystem Enhancement: I have been instrumental in creating a more streamlined and efficient process for business licensing and operations, significantly reducing the time and complexity for entrepreneurs and businesses to set up and expand.- Consumer and Trade Protection: Under my leadership, the sector has enhanced mechanisms for consumer and trade protection, ensuring fair practices and fostering consumer confidence in the marketplace.Returning to the Abu Dhabi Department of Economic Development, I continue to leverage my extensive experience and insights into the commercial sector, driving initiatives that support the emirate's vision for a diversified and sustainable economy. My role is pivotal in shaping policies and frameworks that ensure Abu Dhabi remains a competitive and attractive destination for businesses globally.