Hal Paris Email & Phone Number

Los Angeles, Us

Burbank, California, Us

Managed all aspects of consumer engagement and live operations for new fan engagement and SVOD service. Brought service to market and oversaw content programming, product marketing, community management, editorial, social media channels and lifecycle/retention campaigns.* Led go-to-market and ongoing product marketing efforts including service reveal, pre-order and beta programs and daily content and functionality roll outs.* Worked with Product Development and Research teams to define and test features and functionality. Led creation of operational processes, agency support partners and technology infrastructure. Created business operations including the hiring and management of internal staff and the creation of all tools and policies.

Culver City, Ca, Us

Managed consumer engagement and retention for Sony's Crackle (AVOD) streaming service. Launched brand new personalized lifecycle and communication programs driving significant increases in user retention and video consumption. Served as Retention team product lead and led the development of new consumer data marketing technology infrastructure, including new data centralization, personalization capabilities, reporting, user registration and outbound campaign tools.

Atlanta, Ga, Us

Led the Consumer Product Marketing team for YP, a ComScore top 40 property with over 60MM monthly visitors. Responsibilities included product marketing, consumer retention programs, marketing analytics and mobile acquisition. Worked with product and engineering teams to develop and launch new site features and community engagement programs.

Santa Monica, California, Us

Head of communications and strategy team for brand new CRM group responsible for player engagement and retention. Led development and managed execution of all multi-channel targeted lifecycle campaigns, user registration, 1:1 personalization and email marketing. Grew user database to 40MM players and drove over $30MM in yearly revenue against the control group. Created strategy and led development of Activision's customer retention capabilities from the ground up including campaign tools, data warehouse, personalization engine, predictive models and player segmentation. Launched Call of Duty Elite, a community and loyalty subscription service resulting the fastest growing entertainment digital subscription service with over 1MM paid subscribers in the first six months.

Created and led Vivendi's Global Digital Distribution business, managing all worldwide digital sales and online revenue generation programs. Led business development, content operations, partner account management and marketing campaigns.

Head of Digital Marketing team responsible for all online marketing campaigns for all video game title launches and management of marketing technology infrastructure.