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Hal Pawluk is listed as Creative Marketing Consultant for Startups and Launches at The Launch Pad at UM, a with 10 employees, based in Miami, Florida, United States. AeroLeads shows a work email signal at halpawluk.com and a matched LinkedIn profile for Hal Pawluk.
Hal Pawluk previously worked as Creative Marketing & Advertising Consultant at Seeking Product Launch And Startup Opportunities and Startup and New Venture Launch Mentor at Large. Hal Pawluk holds Bachelor Of Science (B.S.), Electronic Engineering from University Of Alberta.
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I’m a marketing consultant for companies in the early stages of launching a product. I work with startups, new products and products that have stalled in the marketplace.I’ve launched – often with spectacular results – dozens of products into a variety of markets ranging from high tech to toys, software to sailboats, security to financial services. I’ve worked with startups who changed an industry and with established companies who needed a second life.As a consultant, I live in the space between the Client and the Customer, in the zone where businesses succeed or fail. In today’s entrepreneurial world, that encompasses three of Steve Blank’s “Four Steps to the Epiphany,” from ground-zero “Customer Discovery” to the go-to-market “Customer Creation” phases. On your Lean Canvas, I cover the five customer-centric blocks.Since moving to Miami I’ve worked with more than two dozen startups. I’m a volunteer venture coach at the University of Miami’s "Launch Pad.” I mentor global teams of entrepreneurs in Stanford Venture Lab MOOCs. I work with SCORE Miami. And I’m mentoring a number of Miami incubator/co-working space and “nomad” entrepreneurs.Miami is definitely my kind of town.
Listed skills include Start Ups, Strategy, Marketing, Entrepreneurship, and 25 others.
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Miami/Fort Lauderdale Area
Bring deep experience in launching start-ups and new products, re-launching products not getting their fair share of the market.
Miami/Fort Lauderdale Area
The Launch Pad offers career guidance, resources, and advice to entrepreneurs, innovators, and inventors at the University of Miami. Programs connect ideas, people, and resources; provide advice and guidance; and builds relationships with experts in the local business community. A key objective is to build an entrepreneurial ecosystem in Miami.
Irvine, California
• Reorganized Marketing, Sales and Support, improved booking run rate 15% in six months. • Instrumental in reducing Development costs $1 million/year while redefining products and company direction. • Established new distribution policies and pricing to maximize the use of company resources. • Made organizational and process improvements to make it easier for customers to do business with the company by eliminating internal impediments to success.
Ohio
• Grew share of distributors' sales from under 7% to 22% in one year by developing and implementing new strategies quickly, effectively. • Repositioned product for the end-user, increased store front sales from 6% to 24% share in twelve months against a competitor with an initial market share of 75%. • Increased initially nominal corporate penetration to over 60% "considering purchase" in the business market in less than a year. • Provided marketing direction, leadership and… Show more • Grew share of distributors' sales from under 7% to 22% in one year by developing and implementing new strategies quickly, effectively. • Repositioned product for the end-user, increased store front sales from 6% to 24% share in twelve months against a competitor with an initial market share of 75%. • Increased initially nominal corporate penetration to over 60% "considering purchase" in the business market in less than a year. • Provided marketing direction, leadership and follow-through to put the company into the mainstream of computing, helped increase company value by $100 million in about a year (sold to Microsoft). Show less
Greater Seattle Area
• Launched a new product against increasingly strong PC DBMS competition, achieved the highest sales in the history of the company in the first quarter after the launch, got rave reviews on product features and ease-of-use (our objective). • Defined market requirements for product features and performance for power users, designed new user interface to position product against leading competitor in ease-of-use. • Personally created and executed new positioning, advertising and sales… Show more • Launched a new product against increasingly strong PC DBMS competition, achieved the highest sales in the history of the company in the first quarter after the launch, got rave reviews on product features and ease-of-use (our objective). • Defined market requirements for product features and performance for power users, designed new user interface to position product against leading competitor in ease-of-use. • Personally created and executed new positioning, advertising and sales support programs for the product launch. Show less
Greater Los Angeles Area
Established an ad agency to provide marketing communications and sales support to technology-based clients, grew it to $12,000,000 in capitalized billings before selling it. Initially, clients were hardware accounts (semiconductors, wire and cable, systems, etc.), later they were largely PC software accounts, but also included consumer clients, including a savings and loan and a toy company. Marketing communications concepts are universal.Ashton-Tate was an early software… Show more Established an ad agency to provide marketing communications and sales support to technology-based clients, grew it to $12,000,000 in capitalized billings before selling it. Initially, clients were hardware accounts (semiconductors, wire and cable, systems, etc.), later they were largely PC software accounts, but also included consumer clients, including a savings and loan and a toy company. Marketing communications concepts are universal.Ashton-Tate was an early software account.• Company was working out of a garage when I created a product and company launch that defined and captured their product category for over a decade.• Named the company and convincingly positioned it as being much more than the garage-shop operation it literally was.• Pre-empted the PC database category by naming their product “dBASE II” then using that name as the definition of a PC database management system.• Company was eventually sold for $400 million.Spectra-Strip was an early hardware account.• Company had invented their product category but was in last place in sales and awareness.• Created new positioning and a new communications program that helped increase sales 75% and moved the company into second place in one year.• Moved market awareness of the company from 1.6% to 15.6% in one year.• Campaign won various sales effectiveness awards and was included in the book “100 Best Corporate and Technical Ads.” Show less
As a side note, while I was the Ashton-Tate ad agency, I used what I learned in a couple of UCLA programming classes to write a piece of software that sold 250,000 copies after they licensed it from me. I took the programming classes in self-defense, as I had bought my first PC the year before and things were a bit rough around the edges. To say the least :-)
Greater Los Angeles Area
Other employees you can reach at thelaunchpad.org. View company contacts for 10 employees →
Laurent Newsome
Colleague at The Launch Pad At UmMiami, Florida, United States
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CE
Cam Ezell
Colleague at The Launch Pad At UmMiami, Florida, United States
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KT
Katelyn Teaford
Colleague at The Launch Pad At UmBoulder, Colorado, United States
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TB
Tanayla Bentley
Colleague at The Launch Pad At UmMiami, Florida, United States
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Extended my education with a variety of studies at UCLA.
Quick answers generated from the profile data available on this page.
Hal Pawluk works for The Launch Pad at UM.
Hal Pawluk is listed as Creative Marketing Consultant for Startups and Launches at The Launch Pad at UM.
AeroLeads has found 1 work email signal at @halpawluk.com for Hal Pawluk at The Launch Pad at UM.
Hal Pawluk is based in Miami, Florida, United States while working with The Launch Pad at UM.
Hal Pawluk has worked for Seeking Product Launch And Startup Opportunities, Large, The Launch Pad At Um, Stanford University Venture Lab, and Score Counselors To America'S Small Business Miami-Dade.
Hal Pawluk's colleagues at The Launch Pad at UM include Laurent Newsome, Cam Ezell, Katelyn Teaford, and Tanayla Bentley.
You can use AeroLeads to view verified contact signals for Hal Pawluk at The Launch Pad at UM, including work email, phone, and LinkedIn data when available.
Hal Pawluk holds Bachelor Of Science (B.S.), Electronic Engineering from University Of Alberta.
Hal Pawluk is listed with skills including Start Ups, Strategy, Marketing, Entrepreneurship, Marketing Communications, Marketing Strategy, Business Development, and Leadership.
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