Bring deep experience in launching start-ups and new products, re-launching products not getting their fair share of the market.

The Launch Pad offers career guidance, resources, and advice to entrepreneurs, innovators, and inventors at the University of Miami. Programs connect ideas, people, and resources; provide advice and guidance; and builds relationships with experts in the local business community. A key objective is to build an entrepreneurial ecosystem in Miami.

• Reorganized Marketing, Sales and Support, improved booking run rate 15% in six months. • Instrumental in reducing Development costs $1 million/year while redefining products and company direction. • Established new distribution policies and pricing to maximize the use of company resources. • Made organizational and process improvements to make it easier for customers to do business with the company by eliminating internal impediments to success.

• Grew share of distributors' sales from under 7% to 22% in one year by developing and implementing new strategies quickly, effectively. • Repositioned product for the end-user, increased store front sales from 6% to 24% share in twelve months against a competitor with an initial market share of 75%. • Increased initially nominal corporate penetration to over 60% "considering purchase" in the business market in less than a year. • Provided marketing direction, leadership and… Show more • Grew share of distributors' sales from under 7% to 22% in one year by developing and implementing new strategies quickly, effectively. • Repositioned product for the end-user, increased store front sales from 6% to 24% share in twelve months against a competitor with an initial market share of 75%. • Increased initially nominal corporate penetration to over 60% "considering purchase" in the business market in less than a year. • Provided marketing direction, leadership and follow-through to put the company into the mainstream of computing, helped increase company value by $100 million in about a year (sold to Microsoft). Show less

• Launched a new product against increasingly strong PC DBMS competition, achieved the highest sales in the history of the company in the first quarter after the launch, got rave reviews on product features and ease-of-use (our objective). • Defined market requirements for product features and performance for power users, designed new user interface to position product against leading competitor in ease-of-use. • Personally created and executed new positioning, advertising and sales… Show more • Launched a new product against increasingly strong PC DBMS competition, achieved the highest sales in the history of the company in the first quarter after the launch, got rave reviews on product features and ease-of-use (our objective). • Defined market requirements for product features and performance for power users, designed new user interface to position product against leading competitor in ease-of-use. • Personally created and executed new positioning, advertising and sales support programs for the product launch. Show less

Established an ad agency to provide marketing communications and sales support to technology-based clients, grew it to $12,000,000 in capitalized billings before selling it. Initially, clients were hardware accounts (semiconductors, wire and cable, systems, etc.), later they were largely PC software accounts, but also included consumer clients, including a savings and loan and a toy company. Marketing communications concepts are universal.Ashton-Tate was an early software… Show more Established an ad agency to provide marketing communications and sales support to technology-based clients, grew it to $12,000,000 in capitalized billings before selling it. Initially, clients were hardware accounts (semiconductors, wire and cable, systems, etc.), later they were largely PC software accounts, but also included consumer clients, including a savings and loan and a toy company. Marketing communications concepts are universal.Ashton-Tate was an early software account.• Company was working out of a garage when I created a product and company launch that defined and captured their product category for over a decade.• Named the company and convincingly positioned it as being much more than the garage-shop operation it literally was.• Pre-empted the PC database category by naming their product “dBASE II” then using that name as the definition of a PC database management system.• Company was eventually sold for $400 million.Spectra-Strip was an early hardware account.• Company had invented their product category but was in last place in sales and awareness.• Created new positioning and a new communications program that helped increase sales 75% and moved the company into second place in one year.• Moved market awareness of the company from 1.6% to 15.6% in one year.• Campaign won various sales effectiveness awards and was included in the book “100 Best Corporate and Technical Ads.” Show less

As a side note, while I was the Ashton-Tate ad agency, I used what I learned in a couple of UCLA programming classes to write a piece of software that sold 250,000 copies after they licensed it from me. I took the programming classes in self-defense, as I had bought my first PC the year before and things were a bit rough around the edges. To say the least :-)