Following the remarkable growth over the past few years, Mobile Marketing is nearing it's "tipping point" in terms of both client and consumer acceptance. The key driver? Per Google, Q2 2013 marked the point where the mobile device became the leading source of web searches. The bedrock mobile marketing tools to deliver marketing messages and offers are available and proven: customer opt-in text messages, mobile coupons and mobile-friendly websites The challenge comes down to two distinct parts:1) To develop a database of leads and current customers -- Black Rock works hand in hand with principals, marketing agencies and CMOs, to develop engaging opt-in programs to capture mobile subscribers. Based on your business model, we provide the techniques, and innovative technology to build databases from which to launch future marketing programs. 2) Determine how to use that asset to motivate current customers to spend more and prospects to sample your wares --The final and most important piece is creating the frequency, timeliness, and design of the mobile promotions to create awareness and transactions. The Black Rock team will consult with you to create and deploy offers and strategies that will provoke transactions online, in-store, or even on the mobile site. These programs will also drive followers to your social networks (Facebook, Twitter), double your email databases, and increase branding awareness. Our team works with yours to create all strategies from; point-of-sale, mashing with traditional media, web-site acquisition, and even written disclaimers...all with the goal of delivering positive return on investment.Let's get acquainted. hal@poel.us, 843-883-5000