Ly Bui Email & Phone Number

Hanoi, Hanoi, Vietnam

As a Marketing Manager with expertise in crafting comprehensive strategies across a spectrum of channels, including Out-of-Home (OOH), Broadcast, Press, Radio, and Digital Marketing. With a proven track record, I bring a holistic approach to elevating brand visibility and engagement. In the realm of OOH, I excel in identifying strategic locations, collaborating on visually compelling campaigns, and continuously optimizing based on insightful metrics. My Broadcast Marketing proficiency extends to securing optimal airtime, negotiating cost-effective placements, and developing engaging content for TV and radio platforms. As a Press Marketing Manager, I have successfully executed campaigns, fostering positive media coverage and enhancing brand reputation. Additionally, my skills encompass leveraging Radio channels for targeted campaigns and navigating the dynamic landscape of Digital Marketing. With strong analytical skills, exceptional communication, and adaptability to fast-paced environments, I bring creativity and innovation to develop standout campaigns.

Hanoi, Hanoi, Vietnam

Field: Pharmaceutical - Child careCompany size: <300 peopleLead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services. Spearheaded the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyzes, and recommendations. Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive customer interest and salesSome work achievements:Facebook Page: Cenica Pediatric Health CenterChannel scale: 4,400 -> 450,000 followers after 36 months (Organic)Reach approximately 10 million/month (5079% KPI)Channel growth rate: Approximately 115%/month in 2021Ranked #3 in terms of Child Care niche size on FacebookYoutube channel: Truong Minh Dat - Cenica Pediatric Health CenterChannel scale (Organic): 68,000 -> 220,000 subscribers (up 265%) after 12 monthsChannel growth rate of 15%/monthRanked #1 in terms of scale on YouTube for the Child Care nicheTiktok Channel: Pharmacist Truong Minh DatChannel scale (Organic): 0 -> 102,000 subscribers after 5 months Views/Week: 1.2 million views (235% KPI)Number of Viral videos (over 1 million views): 10In the Top 10 Channels with the highest scale in the Child Care niche on TiktokNewspapers:https://vietnamnet.vn/nhung-dua-tre-lon-len-khong-om-cam-nang-ho-tronuoi-con-khoe-manh-2006718.htmlhttps://suckhoedoisong.vn/de-nuoi-con-khoe-manh-ban-khong-the-bo-qua-cuon-sach-nay-169220406104321413.htmhttps://dantri.com.vn/suc-khoe/nhung-dua-tre-lon-len-khong-om-uoc-mo-cua-tat-ca-me-bim-20220412010938571.htmhttps://thanhnien.vn/duoc-si-truong-minh-dat-nhieu-cha-me-dang-dung-khang-sinh-sai-cach-cho-con-1851028932.htm

Hanoi, Hanoi, Vietnam

Identify and Evaluate Partnerships: Research potential partners that align with the company's mission and objectives.Assess the potential value and feasibility of partnerships.Negotiation and Onboarding: Initiate discussions with potential partners.Negotiate terms and agreements for collaboration.Coordinate the onboarding process for new partners, ensuring all relevant teams are informed and prepared.Relationship Building:Develop and maintain strong relationships with existing partners. Act as the primary point of contact for partners, addressing their needs and concerns.Facilitate regular communication and collaboration between partners and internal teams.

Vietnam

NH Trading Co., Ltd is a subsidiary of NongHuyp Group, specializes in the trading of agricultural products such as fruits, vegetables and processed foods. South Korea’s NongHyup(NH, Agricultural Cooperative Association) is the largest group of agricultural producers in South Korea, the third largest agricultural cooperative association in the world.Implementation time: January 2022 - April 2022Field: FoodCampaign: Promote the brand with the wholesale channel system in VietnamRESULTFacebook: 543,889 reach; 383% growth in channel sizeWebsite: 8090 click-to-webRevenue: Increase 33.75%Official website in Vietnam:https://www.nhtrading.vn/NH corporation Official website:https://nhtra.co.kr:45869/eng/main/main.html

Hanoi, Hanoi, Vietnam

Kim Lien Group is a corporation specializing in distributing car models of Japanese brands such as Honda, Mitsubishi, Nissan and British brands such as MG Motors in the Northern and Central Vietnam market.Company size: 1000 peopleResponsible for building Content Strategy: Develop and execute a content marketing strategy aligned with the company's marketing and business goals. Identify target audiences and create content tailored to their needs and preferences. Stay updated on industry trends and content marketing best practices.Content Creation: Produce high-quality and engaging content, including blog posts, articles, videos, infographics, social media posts, and more.Collaborate with subject matter experts and other team members to gather information and insights for content creation.Ensure all content is well-researched, accurate, and aligns with the company's messaging and branding.Content Distribution: Manage the distribution of content across various digital channels, including the company website, social media, email marketing, and third-party platforms.Optimize content for SEO and search visibility.Implement a content calendar and scheduling to ensure a consistent flow of content.Performance Measurement: Analyze and report on the performance of content using analytics tools.Monitor key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and social media reach.Use data-driven insights to make adjustments to the content strategy.References:https://dailyxe.com.vn/showroom/dai-ly-mg-motor-le-van-luong-tp-ha-noi-770h.htmlhttps://viettimes.vn/kim-lien-group-khai-truong-dai-ly-nissan-thu-2-tai-ha-noi-post74336.htmlhttps://tienphong.vn/khai-truong-dai-ly-3s-mitsubishi-kim-lien-ha-noi-post1021058.tpohttps://tienphong.vn/mo-dai-ly-thu-26-o-quang-binh-mitsubishi-cam-ket-san-pham-that-chat-post1008351.tpo

Hanoi, Vietnam

Atlantic Five-Star English is an educational corporation Atlantic Five-Star English owns the first 5-star English center in Vietnam, opened in 2016-2017. To date, more than 3,000 students have achieved high IELTS results and are committed to supporting scholarships to study abroad.Company size: 500 employeesBusiness field: EducationTake responsibility for implementationContent strategyDevelop and execute a content marketing strategy aligned with the company's marketing and business goals.Identify target audiences and create content tailored to their needs and preferences.Stay updated on industry trends and content marketing best practices.Produce high-quality and engaging content, including blog posts, articles, videos, infographics, social media posts, and more.Collaborate with subject matter experts and other team members to gather information and insights for content creation.Analyze and report on the performance of content using analytics tools.Monitor key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and social media reach.Use data-driven insights to make adjustments to the content strategy.Event Marketing Strategy:Develop a strategic marketing plan tailored to each event, aligning with the overall marketing and business goals.Define target audiences, messaging, and key marketing channels.Promotional Campaigns:Plan and execute marketing campaigns, including email marketing, social media, content marketing, paid advertising, and other promotional activities.Create and curate compelling content to engage and attract event approaching.Implementation time: 2018-2020Campaign: Making your dreams come true contestParticipation scale: 2200 students/yearReach (Organic): 1.87 million/season (179% KPI)Engagement (Organic): 37,400/season (244% KPI)Revenue: 3-4 billion/month (Increase 130% KPI)Ranked #3 in terms of scale in the product and service segment on Facebook

Hanoi

Langmaster English communication center is a brand of HBR Holdings group (including: HBR Business School, LangGo IELTS test preparation system and BingGo Leaders English for children)As an English communication center with more than 13 years of experience, Langmaster has gradually grown from a class of less than 10 students to successfully train more than 500,000 students around the world.Company size: 300 employeesBusiness field: EducationTake responsibility for implementationContent strategyDevelop and execute a content marketing strategy aligned with the company's marketing and business goals.Identify target audiences and create content tailored to their needs and preferences.Stay updated on industry trends and content marketing best practices.Produce high-quality and engaging content, including blog posts, articles, videos, infographics, social media posts, and more.Collaborate with subject matter experts and other team members to gather information and insights for content creation.Analyze and report on the performance of content using analytics tools.Monitor key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and social media reach.Use data-driven insights to make adjustments to the content strategy.Some outstanding achievements:Viral Video (Over 1 million views):https://www.facebook.com/Tienganhquangtieplangmaster/videos/1640319866059536/https://www.facebook.com/Tienganhquangtieplangmaster/videos/1757207967704058

Master Of Business Administration - Mba, Business Administration, Management And Operations

Completed Certificate (University Of London & London Business School), Marketing

Activities and Societies: Brand Management: Aligning Business, Brand and Behaviour

Completed Certificate (University Of Pennsylvania), Marketing

Activities and Societies: Viral Marketing and How to Craft Contagious Content

Certificate, Marketing

Certificate, Digital Communication And Media/Multimedia

Bachelor Of Engineering - Be, Economics