Halyna Pshenychna Email and Phone Number

Building and scaling teams from zero to 25+ people, including forming the delivery in subteamsWorked with team members located in different time zones and geographical locationsCommunication with clients to understanding their business needs and deliver it to the project teamImplementing Agile (Scrum and Kanban) practices on the projectsOrganizing and facilitating scrum events: daily stand-up, sprint demo, planning, backlog refinement, retrospective meetingsCreating Roadmaps, user stories, writing project documentationScope, Schedule and Budget managementWeekly and monthly reporting on the key project KPIsRisk management activities (identifying, analyzing, prioritizing, mitigating, and communicating project risks)Team and people management (project interviews, one-on-one meetings, conflict solving, coaching and mentoring team members)Proficiency using trackers JIRA, Trello, AsanaExperience in remote management of distributed teamsProjects: E-commerce, Fintech, Billing system, CRM system, Game App, Mobile App, AI model for predictions, Casino/Betting, Gamification tools for casino ets.

Working with OKR, KPIConfiguring various tags and analytical systems using GTMReports automation using Google Sheets, Google Ads Scripts, Core reporting API.Developing dashboards for analysis and monitoring using Google Data StudioCustom reports developing (Google Analytics)Setting up video campaign: True View for Action, Brand LiftAd campaigns analysis and optimizationTesting and implementation of new advertising toolsWork with various conversion optimization strategiesSetting up new campaigns (Search, Mobile, GDN)Keyword researching Excluding negatives and building negative keyword listsPreparing different reportsOptimizing ad text, A/B testsCreating and optimizing new campaignsTesting and implementation of new advertising toolsWork with various conversion optimization strategiesCustomer journey map analysis and funnel optimizationGenerating hypotheses and analyze key results using different analytical tools(GA, Hotjar, Firebase, different databases)Technical tasks preparation for developers and designersCooperation with contractors, other departments and specialists

Accounting for export-import operations, settlements for import operations (rawmaterials and services). Settlements with debtors, creditors. Work with banks,tax, statistical and regulatory authorities, and foreign suppliers. Introduction andorganization of accounting for business trips in Ukraine and abroad. Preparationof monthly financial statements. Experience in passing tax and annual audits.Organization of meetings with foreign suppliers.