Hamada Mohsen is an events and projects director with vast years of experience in the business of Event Management, Team Building & Experiential Training, Gamification Marketing, Theme Parks concepts design and CSR consultation. He set out on his career path as an events' entrepreneur as a DJ for university gigs, parties, and trips when he was just 17 years old. Hamada has played DJ/MC at the biggest marketing events and charity campaigns, His productions even broadcasted in 104.2 NileFM and 95.4 RadioCairo! In 2002. he has obtained a BA in Business Administration while also being a certified special event professional accredited in the USA, and holder of a specialized diploma for an intensive course in event management from Lincoln College, Oxford, UK, with the case study of the London Olympics 2012. Hamada is a serial entrepreneur; currently, he is chairman and events director at NewLevel Egypt for corporate events management, founder, and entertainment developer of CoCoDaDa for families’ social lifestyle events, Theme parks designers and investment, Author of books and blogs in events management and entrepreneurshipHis first book (The Impresario ) was published on Amazon, highlighting his knowledge and hands-on experience in events management and how-to startup a profitable events management business. In 2020 Hamada accepted the challenge to learn AR/VR programming, machine learning, and 3D modelling to work with his team at the New Level XR. Co-founded with his partners in 2021 as a global metaverse consultancy firm for enterprise and XR software house. Hamada Mohsen is very much into green and sustainability techniques and works as a consultant for CSR strategies for big and small organisations. He is a detail-oriented individual, using a micromanaging style to develop his business to maximum efficiency. Furthermore, he is very much into sustainability on a personal and professional level, always concerned about the environment, zero waste, creation and innovation, and willing to face new approaches, which keeps him permanently at the forefront of developments in his chosen sector.