Nought Labs serves as the growth strategy arm of sitEX Properties Holdings AG, a diversified investment group dual-headquartered in Florida, USA, and Basel, Switzerland, with over USD 1.5 billion in assets under management. Operating similarly to a family office, sitEX strategically invests in and actively manages a broad portfolio of assets across real estate, healthcare, and other sectors, emphasizing long-term value creation.•Operations & Digital Transformation: Streamlined processes and implemented digital infrastructures to modernize traditional companies, improving efficiency and enabling scalable operations. Led digitization initiatives that enhanced workflows and accelerated transformation for clients across industries.•Marketing & Growth Performance: Oversaw end-to-end digital marketing strategies, including performance marketing, brand development, and growth campaigns. Delivered measurable results by aligning marketing initiatives with business goals.•Team Leadership & Client Management: Built and led cross-functional teams across marketing, design, and operations. Recruited, mentored, and managed talent to deliver high-quality solutions for clients across geographies, ensuring exceptional service and growth outcomes.

Lugiami is a dynamic gaming platform dedicated to empowering gamers and creators, offering innovative tools, talent management, and community-driven solutions to enhance engagement and growth within the gaming ecosystem.•Team Setup: Established Lugiami's marketing function from the ground up, hiring and developing a cross-functional team of designers, developers, and social media specialists to support the company’s growth.•Digital Marketing & Campaign Execution: Designed and executed performance-driven digital marketing campaigns, enhancing user acquisition, engagement, and retention across platforms. Delivered cohesive brand messaging and measurable growth in audience reach.•Talent & Influencer Management: Scouted, negotiated, and onboarded gaming talent and influencers to amplify brand presence, driving increased engagement and audience growth within the gaming community.•Strategic Partnerships: Secured collaborations with partners and sponsors, expanding Lugiami's market visibility and unlocking revenue opportunities. •Operational Efficiency: Streamlined content production processes, ensuring timely delivery of high-quality marketing assets to support product launches and platform engagement.

ITCAN Pte Ltd operated exclusively as a workforce solutions provider for Google, delivering localized content moderation, risk management, and operational support to uphold Google’s platform integrity and safety standards.•KPI Management & Team Training: Trained and mentored team members to meet performance targets, consistently driving operational excellence. Proactively enforced accountability and optimized workflows to achieve key KPIs, including turnaround time, quality, and accuracy.•Compliance & Moderation: Monitored and reviewed community content across Google platforms to enforce policy standards, ensuring a safe and positive user experience while addressing harmful or inappropriate material.•Policy Implementation: Developed and enforced content safety and compliance guidelines, maintaining platform integrity and aligning with Google’s global standards.•Risk Assessment & Mitigation: Conducted detailed risk evaluations of flagged incidents, implementing timely measures to mitigate potential threats and uphold platform trustworthiness.

Alfaline Concept Sdn Bhd is a solutions-driven provider specializing in premium printing services and event management. The company delivers high-quality visual and experiential solutions combining cutting-edge printing technology with seamless execution of corporate and creative events.•Operational Oversight & Process Optimization: Managed day-to-day operations across the printing services and event management divisions, streamlining workflows to improve efficiency, reduce turnaround times, and enhance service quality.•Client Relationship Management: Delivered tailored solutions to high-value clients, ensuring timely, high-quality service delivery. Strengthened client loyalty and contributed to repeat business through proactive relationship management.•Business Expansion: Identified and secured new business opportunities, expanding the client base and introducing innovative services that diversified revenue streams.