Cross Category ABM for Mondelez's portfolio of Chocolates, Gum, Candy, Beverages & Meals.

Community Management & Internal Employee Engagement for Pakistan’s largest SAP transformation. Facilitation of End User Trainings, Conference Production and Stakeholder Management.

· Headed branding of STOTME Conference 2019 & 2020, hosting Saudi Aramco as prime exhibitor.· The two conferences saw an 80% retention rate of affiliates and growth in new sponsors of 70%.· Conducted market research, developed feasibility reports, and managed commercial launches for new & existing events.

• Initiated Data-Led Penetrative Marketing practices.• Sales lead generation via Digital Platforms increased 60% relative to the previous year.• Simultaneously Led Teams across 7 Major Cities of Pakistan.• Established operational protocol for acquisition and promotion of User-Generated content.

• Headed a year-end turnaround portfolio of PKRs. 5.3 million.• Inherited a PKRs 0.7 million operational debt and left a PKRs 1.3 million surplus. • All project teams were operationally profitable for the entirety of a tenure (first of its kind).• Devised national campaigns for partners such as Reckitt, GSK, JS Bank, MCB Arif Habib.• Established Connections in 30+ Universities across Karachi.

My time spent at the logistics giant has entailed immense learning, inclusive of rotations in Front-Line & Back-Line Customer Services, Key Account Management and MarCom, apart from the bulk of the project which revolved around Commercial Marketing. By project end, I was successfully able to lay ground work for a B2B Ambassador Program, an initiative pitched for lead generation.

Part of the 12 member National Team to organize the Annual 'Ride Around the Bomb' across four different cities in Pakistan to highlight the bombing of Hiroshima on the 6th of August which resulted in a loss of 80,000 lives. Collectively took over 200 people to the streets as part of a demonstration against the use of Nuclear Weapons. The movement was covered by media outlets the likes of Dawn, Geo News, PTV, Jang, Tribune, etc. as well as a plethora of blogs and got more media hits than the events held in India and the US combined.

Worked at the #1 nonalcoholic beverage company in the world, also considered amongst the most recognizable brands globally.Gained invaluable knowledge of the distribution practices adopted by an FMCG company with one of the highest revenue streams in the country, as well as how Multinational giants incorporate domestic norms and cultures in their Below-The-Line Marketing Strategies.

In a project-based internship for Nizam Energy's subsidiary project, Nizam Bijli, I was responsible for maintaining correspondence with foreign investors and potential clients, as well as drafting press releases, writing promotional SEO blogs and developing BTL marketing strategies specific to Layyah District, Punjab.

Worked in a Dubai based company spreading its roots in Pakistan with the launch of Vouch365, the domestic equivalent of the International 'Entertainer' book.Responsible for Social Media Management, devising and implementing BTL marketing strategies, data input and analysis, content generation as well as drafting corporate proposals.