Dean Hamann Email & Phone Number

On Assignment With Toyota Motor North America, Inc. (TMNA)

• Developed and managed robust analytics tagging architectures for Toyota Financial Services and Toyota North America, leveraging Adobe Launch and Ensighten tag management systems to seamlessly integrate with Adobe.
• Implemented a comprehensive Adobe Analytics solution, including the creation of traffic/conversion variables, success events, processing rules, and classifications, empowering reporting analysts to accurately measure.
• Effectively collaborated with stakeholders to define and continuously refine KPIs, dashboards, and reports, ensuring alignment with evolving business objectives and driving data-informed decision-making.
• Rigorously executed testing of analytics tags across web and mobile properties, utilizing a diverse toolkit of debugging tools and automation suites to ensure data integrity and accuracy.

On Assignment With Toyota Motor North America, Inc. (TMNA)

On Assignment With Toyota Motor North America, Inc. (TMNA)

Solana Beach, California, United States

• Oversaw the development and execution of Google Ads campaigns, consistently exceeding client lead generation through continuous optimization and process improvement.
• Leveraged targeted keyword research, compelling ad copy, and strategic bidding to optimize campaign performance, exceeding client goals and delivering actionable insights to stakeholders through detailed reports.
• Identified and cultivated new business opportunities through proactive outbound prospecting and extensive account research.
• Collaborated with the Engineering team to develop innovative prospecting initiatives, streamlining lead generation processes.

San Juan Capistrano, California, United States

• Crafted and executed paid media campaigns while integrating web analytics data for holistic marketing optimization, leading to improved website traffic and lead generation.
• Optimized paid media campaigns through data-driven analysis, A/B testing, and targeted segmentation resulting in significant conversion rate improvements.
• Streamlined paid media campaign deployments through automated workflows and improved communication protocols, ensuring on-time launches and adherence to strict campaign schedules.
• Collaborated closely with cross-functional teams to present data-driven insights in clear and compelling narratives, influencing stakeholders to make decisions for strategic campaign improvements.

Lake Forest, California, United States

• Oversaw the implementation and execution of on-site technology implementation and services for Petco, and Five Below.
• Fostered strong partnerships with stakeholders and technicians, leveraging communication skills and risk analysis to identify potential roadblocks and ensure projects stayed on track
• Performed in-depth analysis of completed technology initiatives, analyzing data to identify opportunities for improved deployment, documentation, and future project efficiency.

Santa Barbara, California, United States

• Created engaging multimedia content for on-site programs, community outreach initiatives, and volunteer training manuals.
• Supported museum staff with outreach events and educational programming.

Bachelor Of Arts (B.A.)

Activities and Societies: Graduated with College Honors

Bachelor Of Arts - Ba

Attended UC Santa Cruz for the Winter Quarter of 2013 through the UC Visitation Program.

Web Development Immersive