Heather Marinik Email & Phone Number

Midland, MI, US

Greater Detroit Area

• Establish, maintain, and grow the client relationship while developing the expertise of the agency team; identify ways to grow business while also solving client challenges; keep things simple, organized, and clear.
• Partner with clients to develop goals and marketing strategies, adding strategic value and ensuring that they get the best results from the entire agency team
• Lead cross-capability teams to deliver creative thinking and data driven ideas that meet client objectives
• Serve as the voice of the client internally, and the voice of the agency externally; bringing insights in to strategy discussions and deliverable execution
• Foster an environment of partnership with members of other agency capabilities
• Act as a mentor and trusted adviser to team members

Midland, MI

• Created effective, value-added marketing communications programs on behalf of agency clients; led a cross-functional agency team that delivered results-oriented promotional campaigns, on time and within budget
• Built lead generation, digital marketing (including SEO/SEM), social media, internal communications, and public relations plans that directly aligned with client goals and objectives
• Directed market research and development of audience personas during creative campaign creation; authorized all agency deliverables and secured client approval of the same
• Provided clients with strategic counsel, ensuring programs directly aligned with both short- and long-term objectives
• Identified process efficiencies to increase agency profitability and client cost-savings; authorized billing prior to release to clients, ensured prompt collection of accounts receivable
• Created new business opportunities and developed relationships with existing clients; played a leading role in marketing the agency at industry and community functions

Midland, MI

• Developed, led, and executed a Global Marketing Communications strategy for the company’s Industrial Assembly & Maintenance business, resulting in increased brand awareness, customer acquisition, and lead generation
• Managed public affairs activities for the organization, working with external agencies where appropriate
• Designed and executed social media programs to increase website traffic, visibility, and use
• Created marketing event strategies, led tradeshow/technical conference participation and presentations
• Directed the creation of all promotional communications materials including digital marketing, direct mail, print placement, and lead generation activities
• Managed the internal and external image of the Molykote® specialty lubricant brand; ensured consistent messaging and visual imaging across all promotional collateral, corporate presentations, websites, public relations.

Midland, MI

• Developed performance objectives and measurable channel partner targets to deliver growth for the company’s Global Industrial Assembly & Maintenance business; managed the achievement of those goals and implemented.
• Assessed channel partner needs, allocated internal and external resources, leveraged processes and technologies to maximize revenue growth and exceed corporate goals and objectives; delivered a 17% increase in channel.
• Authorized a portfolio of co-operative marketing activities based on potential return for the company; assisted Marketing Communications with the implementation of those activities and analyzed resulted to determine.
• Coordinated training and roll-out activities for all new product launch programs and marketing campaigns

Midland, MI

• Managed customer and channel partner relationships and provided a distinctive customer experience, ultimately translating into increased business potential and channel partner loyalty
• Processed orders, product returns, account credit and debit memos, and quality defect notifications in accordance with ISO standards and global business workflows
• Supported sales and marketing organizations with analyses of customer sales history, value chain and customer behavior/motivation for use during sales calls and customer negotiations
• Worked closely with business development, warehouse personnel and third party logistics providers to deliver consistent satisfaction and fast dispute resolution
• Documented sales leads, opportunity size, and business potential based on end-customer inquiries; funneled those leads to appropriate business development resources and followed up on status of those leads from.
• Global Customer Service Excellence (CSX) Award Winner, 2004

Master Of Science, Administration (Msa), Leadership & Organizational Communication

Bachelor Of Arts (Ba), Communication

Organizational Communication