Heather Marinik Email & Phone Number

Midland, Mi, Us

Greater Detroit Area

Establish, maintain, and grow the client relationship while developing the expertise of the agency team; identify ways to grow business while also solving client challenges; keep things simple, organized, and clear - even in complex situations - so the agency can deliver great work. •Partner with clients to develop goals and marketing strategies, adding strategic value and ensuring that they get the best results from the entire agency team•Lead cross-capability teams to deliver creative thinking and data driven ideas that meet client objectives•Serve as the voice of the client internally, and the voice of the agency externally; bringing insights in to strategy discussions and deliverable execution•Foster an environment of partnership with members of other agency capabilities•Act as a mentor and trusted adviser to team members•Keep sustainable, long-term client relationships while simultaneously mitigating risk and ensuring account profitability•Partner with Senior Leadership to set goals and plan for future fiscal years, working closely with Project Management and Client Finance to forecast, bill, and reconcile budgets

Midland, Mi

Created effective, value-added marketing communications programs on behalf of agency clients; led a cross-functional agency team that delivered results-oriented promotional campaigns, on time and within budget•Built lead generation, digital marketing (including SEO/SEM), social media, internal communications, and public relations plans that directly aligned with client goals and objectives•Directed market research and development of audience personas during creative campaign creation; authorized all agency deliverables and secured client approval of the same•Provided clients with strategic counsel, ensuring programs directly aligned with both short- and long-term objectives•Identified process efficiencies to increase agency profitability and client cost-savings; authorized billing prior to release to clients, ensured prompt collection of accounts receivable•Created new business opportunities and developed relationships with existing clients; played a leading role in marketing the agency at industry and community functions

Midland, Mi

Developed, led, and executed a Global Marketing Communications strategy for the company’s Industrial Assembly & Maintenance business, resulting in increased brand awareness, customer acquisition, and lead generation •Managed public affairs activities for the organization, working with external agencies where appropriate•Designed and executed social media programs to increase website traffic, visibility, and use•Created marketing event strategies, led tradeshow/technical conference participation and presentations•Directed the creation of all promotional communications materials including digital marketing, direct mail, print placement, and lead generation activities•Managed the internal and external image of the Molykote® specialty lubricant brand; ensured consistent messaging and visual imaging across all promotional collateral, corporate presentations, websites, public relations and internal communications•Measured and delivered overall return on Marketing Communications investment for the business•Global Marketing Excellence Award (GMEA) Nominee, 2012

Midland, Mi

Developed performance objectives and measurable channel partner targets to deliver growth for the company’s Global Industrial Assembly & Maintenance business; managed the achievement of those goals and implemented incentive/reward programs where appropriate •Assessed channel partner needs, allocated internal and external resources, leveraged processes and technologies to maximize revenue growth and exceed corporate goals and objectives; delivered a 17% increase in channel partner sales in 2009•Authorized a portfolio of co-operative marketing activities based on potential return for the company; assisted Marketing Communications with the implementation of those activities and analyzed resulted to determine total return on company investment•Coordinated training and roll-out activities for all new product launch programs and marketing campaigns

Midland, Mi

Managed customer and channel partner relationships and provided a distinctive customer experience, ultimately translating into increased business potential and channel partner loyalty•Processed orders, product returns, account credit and debit memos, and quality defect notifications in accordance with ISO standards and global business workflows•Supported sales and marketing organizations with analyses of customer sales history, value chain and customer behavior/motivation for use during sales calls and customer negotiations •Worked closely with business development, warehouse personnel and third party logistics providers to deliver consistent satisfaction and fast dispute resolution•Documented sales leads, opportunity size, and business potential based on end-customer inquiries; funneled those leads to appropriate business development resources and followed up on status of those leads from inception until closure •Global Customer Service Excellence (CSX) Award Winner, 2004

Master Of Science, Administration (Msa), Leadership & Organizational Communication

Bachelor Of Arts (Ba), Communication

Organizational Communication