Responsibilities:1) To present "Competitors Analysis Report" in a meeting scheduled in the Grand Calendar and to maintain its record (Competitors Analysis Report)2) To implement "Fashion Shoot Plan" & "Product Shoot Plan" and report its implementation to the Head of Department (Fashion Shoot Plan & Product Shoot Plan & Report)3) To develop and implement " Sales Promotion Plan" and report its implementation to the Head of Department ( Sale & Promotion Plan & Report)4) Liaising and networking with a range of stakeholders including colleagues, Vendors, Media Groups, Advertising Agencies etc.)5)Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback6) support key aspects of the communication plan- including ATL creative and media, as well as BTL consumer promotions7) contributing to, and developing Marketing plans, strategies and Budget ( Quarterly/ Annually)8) Monitoring and Analysis of Sales, marketing campaigns and advertising activities9) Planning, Developing and Executing all Royal Tag major campaigns 10) Managing the production of marketing materials, including press ads, magazines Ads, Hoarding, Streamers, Leaflets, Posters, Flyers and all promotional materials11) Actively plan and Execute Royal Tag new opening stores (Nationwide)12)Liaising with In-house Graphic designers for direction and Execution of Campaigns13) SMS distribution plans and execution14) Internal sharing of plans with all departments15) Consumer research16) Marketing Budget and Activities Review17)Loyalty Plan

1. Responsible for planning and implementing all ATL & BTL activities.2. Develop Marketing Plans and execute them.3. Coordinate with vendors to get all plans implemented in true spirit.4. Get Customer and Vendor’s Database updated.5. Develop strong coordination with advertising agencies for development / branding of new ideas / themes / products.6. Analyze competitors marketing activities.7. Contribute ideas and suggest new initiatives or areas of improvement.8. Keep & maintain record of marketing activities occurred in last year.9. Get website updated by having liaison with web hosting company.10. Update Facebook with on-going & up-coming promotional activities.11. Update all other interactive social media for any promotional activity.12. Correspond with customers through emails, messages and phone calls if they face any issue while their visit.13. Any other job assigned by management.14. Keep good relations with magazines for ads.15. Responsible for all off-set printing. 16. Send customized SMS & Birthday cards to customers.17. Responsible to handle PR Activities of ONE18. Responsible for Social media handling19. Responsible for SMS Campaigns20. Responsible for Fashion Campaign Shoot

Managing 4 International Brands (Rang Ja, Super Squad, Chineyre, Minnie Minor's)1.Maintenance of outdoor media across Pakistan. Regular skin changeovers and responsible for acquisition, cost and location effective outdoor media.2.Responsible for printing of seasonal catalogues. 3.Responsible for Printing of shopping bags/paper bags for all brands. Planning/ forecasting effectively to meet the demand of shop without any delays. Development of new design in the start of every season, sampling and then production. 4.Weekly Print Media ads in newspaper like Sun daytime, Pakistan today, TGIF, Weekend Magazine and Social Diary. 5.Change over seasonal branding in all Pakistan.6.Maintenance of shops throughout Pakistan. Maintenance includes shop facia repair, light replacement, skin distortions and other related issues. Effective communication is required between retail, marketing and vendor to meet all complains on time.7.SMS masking messages to our customers. 8.Managing/coordinating fashion shows and other related events. Working effectively on Post event media coverage.9.Cable ads campaign previously done on Sales and other shop related announcements through cable ads. Objective of setting new campaign in coming sales and other related events.10.Planning and executing marketing campaigns with given budgets. Entry of expenditures in the yearly expense sheet. Analysis of further investment in marketing and possible cost saving.11.Management of Shop Facia/ front-back lit boards in all across Pakistan with local TMA authority.12.Effective Management of outdoor media in case of any tax changes by the federal govt. 13.Management/ coordination with Graphic designer, web/social media marketing representatives in Marketing dept to ensure timely marketing announcements and outdoor executions.14.Generation of new ideas and introducing new marketing media; for better communication with customers.15. Seasonal sales POSs .

About ConsultancyBased on Market research results identify gaps and opportunities prevailing in B2C (Walk In Customers) marketObjectives:• To identify market awareness of existing franchises based on the results of market research• Identify Gaps, opportunities and substitutes • Suggest strategies and give recommendationsType of Investigation:This is primary research for this purpose interviews will be conducted along with questionnaires to check customer preferencesTarget Population:• Existing customers of DEX (Bilal Center, Cant Sadar and Gargi Shahu)• Non Users (Citizen of Lahore)• Competitors (DHL, FedEx, TCS, OCS, Pakistan Cargo, Leopard Courier)• Employees of Company (DEX Regional Office)

Sapphire is one of the main manufacturers and exporters of textile goods in Pakistan. Sapphire machinery comes from Europe, Japan and USA. Capitalizing on the region’s principal crop, cotton, they supply this locally, and enhance their offerings by providing imported fiber from the world’s best crops. They work with specialized Fibers bringing in the newest innovations from major fiber and chemical producers, and their manufacturing from yarn to finished fabric is performed in their facilities in Pakistan. They form Synergies with offshore garment manufacturing companies. Their products are marketed to the industry's biggest names in Asia, Europe, Australia, and North America. As this internship program was only for 6 weeks so i don't have much time to cover all the areas but still i tried to manage Purchase, Marketing and Accounts department. I learned following things:1) How this company operates internationally2) How to do marketing in Textile Sector of Pakistan3) How to manage accounts4) How to use Oracle5) How to talk to different customers around the globe4) What is the process to make any purchase (Starting from purchase requisition till end)5) Different strategies used by the company ( Pricing, Promotional)

DEX is a worldwide courier company provides specialization Door-to-Door courier services from Hong Kong to South Asia or Middle East and also the services from China to there.DEX exports the goods and services of its customers in around all over the world but import goods only from China and Hong Kong.I have done internship in DEX from 2nd July to 18Th August 2012. During the internship, different duties were assigned to me that enabled me to get the knowledge about the actual work that is done in the organization. Duties assigned to me in different departments. I performed duties in departments: Accounts department Marketing Department Operations Department