Hamda Abdul Rauf Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

- Strategic design for a brand new business venture - Experience design for online store and e-commerce funnel through Shopify- Interface design, brand identity and product illustrations for all marketing touch points

Lahore, Pakistan

connectavo is an intelligent digital tool used to manage work and assets in factory settings / industrial processes. I worked as a solo designer in this startup company which is based in Berlin-Germany.As part of my daily responsibility, I plan, prototype, work on feedback from direct users to iterate, design, write requirements and aid in execution of feature requirements. Additionally, I've:- Established a design system to be followed for website and app design- Designed the iPad and Android mobile application from scratch- Continually worked to improve user experience on all three platforms- Created detailed illustrations to demonstrate how the product work- Worked on the brand identity of connectavo, connectavo's promotional website, visual guidelines, iconography and imagery- Wrote down and communicated all feature requirements for the development team- Created marketing and print designs when needed

Lahore, Pakistan

VentureDive is a software house for digital solutions based in Lahore-Pakistan. I worked here as a product designer for:1) Website: islamicfinder.orgResponsible for design of new features, improvements, visual identity and coordination with the product and development team to ensure proper implementation of design2) App: Athan app (iOS and android) Aided the complete overhaul of Athan app and it's promotional pages. Worked closely with the product lead to improve UX, give a new look to Athan and retain users. Conducted user interviews and A/B testing to understand user needs and design accordingly.- Social media appearanceWorked on marketing tasks and social media posts for Athan, Islamicfinder and VentureDive- BloggingOccasionally responsible for blog posts on Islamicfinder and VentureDive- HR tasksWorked directly with VentureDive's HR team to organise in-house team events, annual dinners, represent company at conferences and create print designs when needed

Islāmābād, Pakistan

Worked under supervision for digital and print advertising designs. Clients namely Emaar, wi-tribe, Second Cup, Khushhali Bank

Bachelor Of Design B-Des, Communication Design

Thesis: An illustrated guide of the book: "A brief history of time" by Stephen Hawking

Gce Edexcel Advanced Level, Pre-Engineering

Activities and Societies: Active member of the sports team; basketball, throwball