Planning and implementation of all marketing activities in accordance with annual marketing plan and budget and in compliance with brand strategy.Planning of marketing budget of a relative dealer in accordance with annual strategy and targets, distribution of the budget per planned activities and items, follow up and control of the budget. Planning, implementation, follow up and control of marketing activities in accordance with sales strategy and product specifications and in compliance with brand. Coordination of agency relations and agency performance follow up. Product launch planning:1.Matching Product Capabilities to Market Needs2.Clear Positioning and Messaging3.Setting Clear Launch Goals4.The Power of Leverage5.Priming the Pump6.Timing the Launch to Maximize SalesImplementation of different kinds of activities for end customers in accordance with brand strategy: purchasing of media and advertisement, merchandising campagins, sales campaigns communication, research and purchasing of promotional materials, catalogue (including product data entry in e-Team) and brochure preparation and production. Coordination and communication with all relative departments, agencies and other parties in regards with the above mentioned issues.

- Internal organisation for decreasing lead time of answering customer demands- Market researches (World wide)