In this role, I steered the product team towards strategic clarity, helping to shape the direction of product development within a dynamic B2B/B2C environment. I led various workshops to bridge business goals with actionable product enhancements, facilitating a seamless integration of market demands into our product strategy. My responsibilities encompassed stakeholder management, where I ensured alignment among cross-functional teams, and strategic planning, focusing on enhancing product value… Show more In this role, I steered the product team towards strategic clarity, helping to shape the direction of product development within a dynamic B2B/B2C environment. I led various workshops to bridge business goals with actionable product enhancements, facilitating a seamless integration of market demands into our product strategy. My responsibilities encompassed stakeholder management, where I ensured alignment among cross-functional teams, and strategic planning, focusing on enhancing product value and operational efficiency. My approach combined user-centric design insights with robust business acumen to foster innovative solutions and drive product excellence. Show less

• Streamlined product development processes through efficient sprint workshops, enhancing the speed and quality of user-centered feature delivery.• Implemented optimized sprint planning and backlog refinement practices, significantly reducing time spent on administrative tasks and boosting team efficiency.• Undertook market research and competitor analysis to guide product differentiation and strategic planning, setting the stage for future growth and user acquisition.• Created… Show more • Streamlined product development processes through efficient sprint workshops, enhancing the speed and quality of user-centered feature delivery.• Implemented optimized sprint planning and backlog refinement practices, significantly reducing time spent on administrative tasks and boosting team efficiency.• Undertook market research and competitor analysis to guide product differentiation and strategic planning, setting the stage for future growth and user acquisition.• Created comprehensive user journeys and feature documentation to ensure team alignment on user personas and product requirements.• Designed and maintained the company's style guide and UI kit, ensuring a consistent and coherent brand identity across all products.• Developed detailed wireframes and interactive prototypes to visualize and test new app features, facilitating iterative improvements based on user feedback.• Conducted live demos of different prototypes to stakeholders and gathered user feedback to refine and validate design choices, enhancing product functionality and user satisfaction. Show less

• Established a robust user feedback channel, significantly enhancing user engagement and reducing UX issues through proactive interaction.• Conducted detailed usability testing and feature walkthroughs, substantially improving user satisfaction by prioritizing user-centric design improvements.• Led multiple design projects to align user needs with business objectives, effectively boosting feature adoption and integration.• Developed and implemented a comprehensive style guide… Show more • Established a robust user feedback channel, significantly enhancing user engagement and reducing UX issues through proactive interaction.• Conducted detailed usability testing and feature walkthroughs, substantially improving user satisfaction by prioritizing user-centric design improvements.• Led multiple design projects to align user needs with business objectives, effectively boosting feature adoption and integration.• Developed and implemented a comprehensive style guide, streamlining design processes and accelerating product development cycles.• Initiated and chaired the Employee Experience Board, planning improvements for employee satisfaction and operational productivity. Show less

• Worked closely with the Product Manager to convert client needs into actionable product features, thereby enhancing client satisfaction and product relevance.• Led extensive user research efforts, forming the basis for user personas and detailed feature requirements for a mobile application.• Developed, tested, and refined customer journeys to greatly improve user engagement and interaction with the application.• Created wireframes and prototypes to optimize the mobile app’s… Show more • Worked closely with the Product Manager to convert client needs into actionable product features, thereby enhancing client satisfaction and product relevance.• Led extensive user research efforts, forming the basis for user personas and detailed feature requirements for a mobile application.• Developed, tested, and refined customer journeys to greatly improve user engagement and interaction with the application.• Created wireframes and prototypes to optimize the mobile app’s functionality and usability, enhancing user experiences.• Developed a brand personality and style guide, effectively strengthening brand recognition and establishing a clear brand identity. Show less

• Master Planned and Designed a hotel complex in Lipary, Italy, where I honed my skills in large-scale urban planning and hospitality design. This project allowed me to explore innovative spatial arrangements and sustainability practices, enhancing my ability to integrate environmental and social considerations into aesthetic and functional design.• Developed a cultural space in Xi-An, China, focusing on creating a community-centric environment that bridges traditional and contemporary… Show more • Master Planned and Designed a hotel complex in Lipary, Italy, where I honed my skills in large-scale urban planning and hospitality design. This project allowed me to explore innovative spatial arrangements and sustainability practices, enhancing my ability to integrate environmental and social considerations into aesthetic and functional design.• Developed a cultural space in Xi-An, China, focusing on creating a community-centric environment that bridges traditional and contemporary design elements. Through this project, I learned valuable lessons in cultural sensitivity and the importance of public spaces in urban settings.• Designed a low-cost school in Mozambique, Africa, applying cost-effective building techniques and materials to meet educational needs in resource-limited settings. This experience taught me the critical role of adaptability and problem-solving in architectural design, particularly in developing regions.• Participated in the master planning of Aleppo, Syria, where I tested various urban recovery strategies and community integration plans. This project was instrumental in developing my skills in resilient urban planning and revitalizing war-torn cities through thoughtful design and strategic interventions.• Participated in the Paris Affordable Housing competition, receiving an honorable mention for my innovative approach to refining urban blocks and utilizing abandoned spaces in Paris. I designed a unique low-cost housing project using prefabricated materials and techniques, which not only addressed affordability but also enhanced the urban landscape. Show less

• Collaborated with skilled architects on diverse international projects, including master plans and mixed-use developments in cities like Aarhus, Bristol, Munich, Dallas, and Hamburg. This role involved a deep understanding of systemic design principles and complex problem-solving.• Specialized in creating detailed diagrams and system maps to illustrate project layouts and workflows, a foundational practice that mirrors the user flow and wireframe creation in UX design.• Developed… Show more • Collaborated with skilled architects on diverse international projects, including master plans and mixed-use developments in cities like Aarhus, Bristol, Munich, Dallas, and Hamburg. This role involved a deep understanding of systemic design principles and complex problem-solving.• Specialized in creating detailed diagrams and system maps to illustrate project layouts and workflows, a foundational practice that mirrors the user flow and wireframe creation in UX design.• Developed physical and digital models that required a meticulous approach to both aesthetic and functional design—paralleling the iterative prototyping process in digital product development.• Utilized advanced CAD and 3D modeling techniques combined with Photoshop to produce high-fidelity renders and presentations.• Engaged in refining architectural concepts through iterative design and feedback loops, akin to the agile methodologies commonly used in UX to enhance user satisfaction and product usability.• Contributed to final presentation materials that communicated complex design solutions to diverse stakeholders, paralleling the collaborative, cross-disciplinary dynamics found in UX and product design teams. Show less

• Led the design process, producing innovative sketches, study models, and concept diagrams that enhanced project clarity and facilitated client communication for the Laleh Metro Station project. This approach accelerated decision-making and improved alignment with client objectives.• Managed detailed 2D documentation and advanced rendering techniques, significantly boosting client engagement and expediting approval processes for a major residential housing project in Esfahan. This effort… Show more • Led the design process, producing innovative sketches, study models, and concept diagrams that enhanced project clarity and facilitated client communication for the Laleh Metro Station project. This approach accelerated decision-making and improved alignment with client objectives.• Managed detailed 2D documentation and advanced rendering techniques, significantly boosting client engagement and expediting approval processes for a major residential housing project in Esfahan. This effort ensured high-quality presentations and faster project development timelines. Show less

• Developed comprehensive presentation materials for a housing project in Esfahan, enhancing visibility and engagement by preparing detailed 3D models, diagrams, 2D documents, and photographs for submission to the Memar Architectural Award. This meticulous preparation contributed to a well-received presentation at a prestigious architectural competition.• Participated in the initial design phase of an elementary school in Esfahan, producing study models and analytical assessments that laid… Show more • Developed comprehensive presentation materials for a housing project in Esfahan, enhancing visibility and engagement by preparing detailed 3D models, diagrams, 2D documents, and photographs for submission to the Memar Architectural Award. This meticulous preparation contributed to a well-received presentation at a prestigious architectural competition.• Participated in the initial design phase of an elementary school in Esfahan, producing study models and analytical assessments that laid the foundation for subsequent development stages. This critical early work ensured alignment with educational and architectural standards, facilitating smoother progression in project design stages. Show less