• Developed comprehensive design system and roadmap, resul ng in 60% increase in development efficiency across mul ple products. • Collaborated closely with product team to create user-centered design flows, leading to 30% boost in user engagement.• Successfully led planning and design of five complex financial projects, delivering ahead of schedule with highest level of accuracy. • Created precise storyboards and user flows, significantly improving usability and interac vity of products.• Implemented KPI metrics to boost personal mo va on and team produc vity, resul ng in 40% increase in performance among team members.

• Op mized user flows through benchmarking and journey analysis, boos ng ac ve users by 30% as per marke ng team metrics.• Successfully addressed previous product issues, resul ng in a significant surge in daily user visits from 110K to 250K, backed by sta s cal reports.• Led the redesign of a web pla orm, priori zing responsive design and usability, driving a 34% increase in annual revenue. Conducted extensive usability tes ng with over 20 users to uncover user behaviors and pa erns.• Created and implemented inven ve interac on strategies for naviga on and flows tailored to actual user needs and goals in a mobile app.

• Conducted user research, developed wireframes, designed interac ons and visuals, and performed user tes ng to prototypewebsites and mobile apps that addressed business challenges and met user needs for mul ple companies.

• Designed 2 mobile apps and 3 landing pages resul ng in a 40% conversion rate increase and 25% user engagement boost. • Refined 2 mobile apps for targeted female demographics, boos ng user reten on by 30% with localized design.• Revamped UX of banking apps with crea ve design solu ons, improving accessibility, speed, and security. Achieved a 35% user engagement rate and 23% increase in user trust.• Collaborated with developers and product management to priori ze app features and achieve a 60% faster development process.

• Streamlined e-commerce opera ons by merging seller and customer apps into a single app, resul ng in a 35% increase in revenue injust six months.• Op mized mobile app usability and engagement through A/B tes ng and flow op miza on, reducing misdirected customer service queries by 30% and driving traffic to previously overlooked pages.

• Successfully executed a local app (Jeppesen) for pilots that allowed them to access flight maps and checklists during flight, resul ngin improved efficiency and safety.• U lized an accurate UX strategy that resulted in a user-friendly interface and efficient workflow for pilots and first officers, even in emergency situa ons.• Achieved a 70% posi ve feedback rate from users and increased pilots’ trust in the app, leading to a significant decrease in the need for hardcopy materials.