As a WebEngage Consultant and Daart Director, I help businesses in various industries optimize their marketing automation tools and design personalized customer journeys. With an MBA from the University of Tehran and a background in electrical and electronics engineering, I have a unique combination of technical and business skills that enable me to provide tailored solutions for different challenges and goals.In my current roles, I have contributed to increasing ROI, reducing customer churn rate, and enhancing customer retention rate for several clients, such as FinTech, E-Commerce, EdTech, and FoodTech companies. I have also designed and developed specialized solutions for automating marketing processes, such as email marketing, SMS marketing, push notifications, and webhooks. I am passionate about leveraging MarTech to create value for businesses and customers alike.