Fosroc’s Hamid Khan is a forensic engineering specialist and industry-recognised specialist in structural concrete repairs. "As the National Specification Manager my role is to harness our high-performing technologies to respond to complex repairs and applications. Working in the Fosroc International team in Dubai for 14 years, I was able to see our products in action on a vast range of projects in the Gulf, Middle East, Europe and Asia."Hamid’s trusted expertise is demonstrated by his regular speaking roles at industry conferences and seminars, and numerous published articles. He is the director on the board of the Australasian Concrete Repair & Remedial Building Association (ACRA) and a past president of ACRA. Hamid played an active role in HB84:2018 Guide for Concrete Repair and Protection (A Joint publication of ACRA, CSIRO and Standards Australia), and the Standard Method of Measurement and other industry courses.Hamid holds a bachelor degree in Civil Engineering, and a double Master in Business and Strategy. He is certified in Concrete Technology and Construction by the City & Guilds of London Institute (UK).

Responsibilities To enhance brand awareness by using innovative promotional tools based on demand generation and revenue generation activities within the marketing budget.To develop revenue-generating ideas working alongside the distribution and sales team. To assist, identify and set objectives for the Distributors and to offer other incentive and motivational schemes for them.To develop and execute new marketing plans and programs to ensure the profit growth and expansion of company products. To develop and implement new marketing and positioning strategies of product mix for continual brand equity enhancement.To arrange and manage trade shows, conferences and exhibitions To participate as an active industry expert speaker in conferences.To launch new products as well as re-launching of existing productsManaging the specification team, to improve the overall specification selling thereby setting smart objectives for the specification team.To train and support the specification team to produce written specifications and technical documents for construction activities mainly in concrete repair and rehabilitation, waterproofing systems, protection of concrete structures and flooring.To collect marketing research and business intelligence data in terms of project information, market size, market information, competitor analysis, industry growth and other relevant parameters useful for the formation of annual sales budget.To Develop and manage marketing budgets To prepare product bundle and solutions tool kits and implement these across the organization.To conduct CPD Seminars/Presentation/Trainings on concrete technology and rehabilitation in Universities, Municipalities, Ministry of Public works, consultants, applicators and other organizationsTo identify tools to deliver against company’s business strategy and to drive customer loyalty and enhance brand equity

I was involved in promoting CMCI construction Chemicals and waterproofing systems