• Increased overall business revenue by Rs.1.2 M through identifying and developing business opportunities • Develop sales insight protocols to identify opportunities for Mobile app and data warehousing sales• Increase customer base by researching and leveraging Salesforce.com platform • Project Management for developing an Uber clone application () for clients• Develop sales channels via relationship management by selling through current clients• Prepare and present… Show more • Increased overall business revenue by Rs.1.2 M through identifying and developing business opportunities • Develop sales insight protocols to identify opportunities for Mobile app and data warehousing sales• Increase customer base by researching and leveraging Salesforce.com platform • Project Management for developing an Uber clone application () for clients• Develop sales channels via relationship management by selling through current clients• Prepare and present application layouts and project status reports for existing clients• Develop sales pitches for online sales channels using online portals (freelancer, Elance, Guru etc) Show less

• Teaching course of Sales Force Management, Marketing Channels, Supply Chain Management and Advertising and Sales promotion to students of MBA and BBA at University of South Asia• Introduced case study teaching method in limited capacity in order to improve the quality of education and enhancing the student’s capacity to connect the theories to the practices of business.• Mentoring USA Marketing Society and Entrepreneurship Society.

• Designed PTCL EVO Reconnect Campaign aimed towards reducing churn rates among PTCL EVO Consumers through direct calls, print, TV and electronic media resulting in successfully reducing churn rates from over 25% to less than 15%.• Analyzed historical usage patterns and trends to develop promotional packages to boost sales and attracting churned consumers.

• Designed and executed national level direct marketing campaigns for Phillip Morris for mid-tier category cigarette brands targeted towards adult smokers.• Formulated Campaign Performance evaluation & Monitoring system which resulted in daily, weekly and monthly consolidation and review of quantitative and qualitative information for stakeholders. This helped in improving the quality of future campaigns and formulation of new strategies and business areas.

• Worked with Al-Tahur Milk to launch premium pasteurized milk brand Prema. Performed in store introductory direct marketing campaign in Lahore region and spearheaded shop audits to ensure sustainable availability of Prema in premium modern trade and general trade stores and increase weighted distribution.• Launch events organized for Mini Minors.