• Responsible for Design, Budgeting, Measuring and Monitoring of portfolio campaigns for AU Cards• Build strategies to drive customer engagement and growth across acquisition, transaction & activation through multiple campaigns across Email, SMS, WhatsApp, Web personalization• Design and run A/B & multivariate testing & audit customer communications to create effective customer journeys• Coordinate with business & functions including product, technology• Creating campaign… Show more • Responsible for Design, Budgeting, Measuring and Monitoring of portfolio campaigns for AU Cards• Build strategies to drive customer engagement and growth across acquisition, transaction & activation through multiple campaigns across Email, SMS, WhatsApp, Web personalization• Design and run A/B & multivariate testing & audit customer communications to create effective customer journeys• Coordinate with business & functions including product, technology• Creating campaign performance reports on a weekly/monthly basis Show less

Responsible for developing data-driven marketing strategies to achieve business objectives for credit cards. I monitored campaign KPI performance and adjusted strategies accordingly to improve effectiveness.

Drive the CVM strategy definition according to overall Marketing strategy.To design a campaign.To Define/ Validate the Customer Base micro-segmentation according to different dimensions (Product, Spend, Behavior) Offer design for up-selling, cross-selling and churn reduction. Coordination of Inbound, Outbound, and Event Base campaign management. Present Recommendations on revenue enhancement and performance improvement areas by doing deep dive analysis on various products, services, channels… Show more Drive the CVM strategy definition according to overall Marketing strategy.To design a campaign.To Define/ Validate the Customer Base micro-segmentation according to different dimensions (Product, Spend, Behavior) Offer design for up-selling, cross-selling and churn reduction. Coordination of Inbound, Outbound, and Event Base campaign management. Present Recommendations on revenue enhancement and performance improvement areas by doing deep dive analysis on various products, services, channels, segments.Provides key inputs to strategic/tactical competitive response unit. Evaluates product and service portfolio for each market segment, Analyzes, and challenges ideas, proposals and requests from different Marketing sections. Coordination of the Entire CVM Framework,including Customer Profitability, Campaign Management, and Next Best Action Show less

Worked as management trainee in Amul. Conducted a market research of Amul fresh dairy product and understand the consumer insight. Different marketing strategies to enhance the sale.

Worked as a marketing executive. Different marketing strategies for the organisation