Unleash live is a cloud-based software platform that ingests live video and imagery, applies A.I. analytics in real-time, and empowers businesses within industries such as oil & gas, mining, construction, cities, and transport to deliver decisions fast. To learn more about how, reach out for a chat.Responsible for all matters relating to brand & marketing, and anything else that ultimately delivers loyalty and delighted customers.

Led the marketing function transforming the Samsung Galaxy brand in Australia to one associated with innovation and customer centricity. Leveraging the Samsung product ecosystem to share with existing customers and switchers how our products can offer an alternative and elevated experience to reshape behaviours.Customer experience Is the brand battlefield and as custodians of that experience, our high performing team has taken a holistic approach to executing our marketing strategy by putting people at the heart of what we do. Responsibilities include:• PMO for strategic planning and customer experience initiative delivery • Marketing commercials managing budget allocation, ROI and cost-effectiveness • Channel and retail marketing • Social, Advocacy, Influencer, Brand identity, Consumer journey • Programmatic, campaign analytics, marketing technology Specialities: Digital Marketing, Customer life cycle management, DMP, CDM, strategic planning, portfolio planning, ecosystem, VR (Virtual Reality). AR (Augmented Reality) Mobile Payments, Customer experience, customer loyalty, PMO

Built a team from the ground up to develop a new discipline within SingTel Group to leverage the scale of mobile device purchasing starting with SingTel Optus, and expanding out to Globe, Airtel, Telkomsel and other SingTel partners.Extensive experience within the region understanding how the market works, the suppliers and local market intricacies for the mobile device industry.Developed and recruited team to deliver on SingTel’s key fiscal and customer-centric objectives by building the necessary framework consisting of governance, engagement, portfolio planning, supplier strategy and strategic sourcing. 
Activities included commercial negotiations, price analysis, price benchmarking, Cost Out Savings initiatives, Master Supply Agreements, business development.Specialities: strategic sourcing, supplier management, relationship management, BOM (Build of material), price analysis , Price benchmarking, Mobile devices, SE Asia

At Vodafone Hutchison Australia, I was fortunate to have one of the most existing roles within telecommunication. I led a team of 10 people responsible for the end to end management of mobile devices ranged within Vodafone retail and channel partners including mass retail. Product scope included smartphones, tablets, mobile broadband, SIMS and accessories.By collaborating heavily with our European colleagues at Vodafone Group and Hong Kong based Hutchison Whampoa shareholders to achieve globally unprecedented product and terms visibility, my team established a product portfolio strategy tailored for the Australian market with a heavy focus on customer segmentation.Having developed solid supplier relationships, we achieved global best practise in price negotiations by having a strong grasp on our volume capabilities, a resolution to deliver on our partner commitment and solid focus on marketing execution.Marketing commercials and campaigns were fundamental to our success having executed multiple marketing campaigns for the launch of several flagship mobile devices. Specialities: Device portfolio strategy, product lifecycle management, Postpaid , Postpay, Prepay mobile devices, mobile broadband, supplier relations, strategic sourcing, marketing execution, campaigns, mobile technology, mobile application, mobile operating system, mobile customisation (customization), SIMs, MBB, accessories, tablets, iPad, iPhone, Galaxy , range rationalisation (rationalization), Capital management, Inventory management, COGS (Cost of Goods Sold), Governance, commercial management

• Responsible for the ranging, procurement and inventory of Vodafone’s complete device range (handsets, Mobile Broadband & SIMS).• Managed Vodafone’s device vendor relationships.• Led commercial negotiations relating to the procurement of devices.• Implemented quarterly and annual procurement agreements with key suppliers.• Established device portfolio processes (Customer Research, vendor slot management, tendering process).• Excelled under additional titles of Device Life Cycle Manager, Prepay Handset Manager and Channel Knowledge Manager.