• Reporting to Director Modern Trade, responsible for managing Nationally Key Account customers base contribution 55% of the total sales. Engaging Regional Sales Team in driving Gross Sales, Net Sales targets and On Shelf Availability Targets. Engaging Principals in developing Promotion and In Store execution Sales Plans.• Monthly Business reviews with all Principals focused on sales Nos, On Shelf Availability, Market Share and coordinating with Lead team on agreed action plans.• Monthly Management Business reviews to update on National Sales Operations and reporting of Profit / Loss.• Channel Profitability, Route Mapping, Resource optimization to deliver optimum result.• Building strategic business relationship with Principals / Key Accounts customers.• Ensuring optimum credit recovery, cash flow along with Customer Finance team. • Developing Systems and Processes to effectively manage day to day business operations.• Assisting Regional Sales Team in Annual Contract negotiations aimed at reducing / maximizing the cost to drive Sales.• Engaging Regional Sales Teams on weekly basis driving Monthly Sales Plans, On Shelf Availability and Strategic Activations for the Quarter / Month.• Engaging Key Accounts customers on Monthly/Quarterly basis reviewing Sales Performance, Updated Spends, Cost of Business VS Sales, On Shelf Availability and Fliers / In Store Executions.

To maximize volume of the company ensuring that all operational functions of the Regional Office are carried out effectively in consultation with Executive Director Key Accounts & Marketing Head. To ensure that all appropriate measures are taken for implementation of agreed policies and achievement of agreed short term and long-term volume target. To ensure all Region targets are achieved through effective logistic support Nationally. To ensure effective coordination within the Region Teams Interface with Head Office. To monitor, analyze, and follow up the Key Accounts matters regarding Shelf Rentals, promotions for quarterly and yearly basis. To prepare monthly reports for discussing with Ex. Director, reviewing achievement, pin pointing problems, explaining and analyzing important market trends and major competitors. To organize and participate actively in the Monthly Journey cycles with team of RSM, ZSM and ASM.

 Devising Annual Business Plan, forecasting sales and marketing budget, preparing reports for management with recommendations.  To identify, develop, evaluate marketing strategy based on knowledge of corporate objectives, market characteristics and cost effectiveness.  To develop pricing strategies and balancing customer satisfaction. To formulate, direct and coordinate marketing activities, policies to promote products, sales and export plans.  Responsible for controlling key account spend budget. Sales forecasting by SKU on a monthly basis. To negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks, developing distribution at HORECA  To conduct business intelligence, market research to understand and assess customer needs. Perform competition analysis. To use sales forecasting and strategies planning to ensure the sales and profitability of products. Preparing, reviewing and tracking of Annual Budget Plans and forecasting Planning, developing and executing innovative promotional campaigns through out the territory. Coordinating sales distribution by establishing sales territories, quotas and goals and managing sales performance. Conducting regular market visits to evaluate market penetration, ascertain customer requirements and detect market trends. Effectively managing Key Accounts by understanding evolving customer needs. Supporting launch of new SKU’s and successfully achieving distribution targets. Maintaining control over wastage level in-turn increasing profitability. Ensuring balanced distribution of all SKU’s across the Channel. Managing the team through guidance, motivation and discipline in line with company objectives.  Hiring new recruits and conducting periodic training sessions for the team.

 Spearheaded a team of salesmen, merchandisers to achieve sales targets in Modern & traditional Trade segments. Kept close tabs on market dynamics and activities of competitors, conducted feasibility studies, recommended improvement to the management on increasing revenue growth and devised effective marketing strategies to counter the same. Evaluated service infrastructure and sales support requirements and ensuring status as market leader. Streamlined operations and enhanced revenue/ profit margins.Assigned targets to sales team, coordinating marketing initiatives to push sales volumes for products and ensured a healthy product mix balance at each outlet. Negotiated lucrative trade contracts with retail and chain of key outlets to ensure steady cash flow, evaluated viability of credit clauses as sales figures, restructured credit structure to minimize outstanding and improved liquidity. Responsible for market analysis and reporting, brand performance monitoring to track regional growth and profitability. Coordinating with the Sales, Warehouse, and Logistics and Accounts teams to ensure timely completion of customer orders. Coordinating orders and monitoring delivery schedules. Ensuring payments and collections as per the credit policy of the company. Coordinating and managing New Product Launches, communicating with suppliers to ensure availability of seasonal Pos, Danglers, catalogues and samples for the UAE market, and supporting campaigns for development of strategic plans. Tracking the Brand / Product movement to monitor the off take, ensuring visibility and stock availability. Forecasting based on analysis of current market trends, seasonality and historical sales.  Redesigned total route plan, route sequencing and outlet coding.

• Achievement of budgeted/targeted sales margin of UHT products Substitute volume on specified occasions or for specified products and Achievement of distribution targets of products. Analytical ability to develop marketing analysis and impact. Strong understanding of Local Market. • To lead the team and marketing activities to support the revenue generation and growth targets of the organization. The incumbent would contribute to planning the overall marketing strategy.• Creating local marketing plans, Forecasting and direct marketing for existing and new products/services. Develop relationships with Local market helped as facilitate effective project planning. • Wastage level within the budgeted/targeted level and ensure orders on UHT Juices are in line with market demand (matching sell-in to sell-out)• Market responsiveness.• Implementation of Lacnor merchandising policy. Adherence to quality policy, Adherence to Health and safety.• Good relations with external and internal customers.• Identify and promote suitable candidates to lead and supervisory positions.