As the founder and creative head of NUKTA, a startup that offers streetwear clothing online, we strive to create a unique fusion of Pakistan's traditional clothing and contemporary Western influences in our brand identity. Our product line looks to encapsulate true freedom for consumer to create and express their sense of personal style.

AccelerAsia is a business development firm that drives the expansion of fast-growing tech companies into APAC and the Middle East. With offices in Singapore, Dubai, Jakarta, and Melbourne, a team of highly experienced international business builders, and a well-established network in the region, AccelerAsia has since its inception in 2010 helped more than 40 companies take their first steps in these burgeoning markets.• Manage business development, account management, and project… Show more AccelerAsia is a business development firm that drives the expansion of fast-growing tech companies into APAC and the Middle East. With offices in Singapore, Dubai, Jakarta, and Melbourne, a team of highly experienced international business builders, and a well-established network in the region, AccelerAsia has since its inception in 2010 helped more than 40 companies take their first steps in these burgeoning markets.• Manage business development, account management, and project management functions for tech companies that want to expand in Asia and the Middle East. • Key account manage is Idomoo (a personalized video solution that enables effective marketing via video-based digital CRM). Supported in generating business for the client in Singapore, Hong Kong and the Philippines in telecommunication, financial services and travel Industry.• Also worked and supported marketing director with the marketing strategy for content development and content management for AccelerAsia. Show less

Core responsibilities and Main achievements:• Supported in driving integrated RAD (Retain, Acquire and Develop) Marketing planning and Demand Generation Model. This also involved driving optimization of EMEA Demand Management (CLSM) system to streamline workflow for Personal Systems, Print, Sales and Marketing.• Worked with Demand management team to untapped marketing automation capabilities of Eloqua and streamline the implementation of this marketing automation… Show more Core responsibilities and Main achievements:• Supported in driving integrated RAD (Retain, Acquire and Develop) Marketing planning and Demand Generation Model. This also involved driving optimization of EMEA Demand Management (CLSM) system to streamline workflow for Personal Systems, Print, Sales and Marketing.• Worked with Demand management team to untapped marketing automation capabilities of Eloqua and streamline the implementation of this marketing automation software.• Enhance digital and social capabilities- Implemented digital media training program across EMEA to enhance marketing skills base, and specifically build an understanding of Marketing Automation System, Programmatic media model and Social community management.• Market segmentation- Worked and supported BPS (Business PC Systems) team with Mid- Market process. Devising and helping with security campaign and working on a hunt program for A accounts.• Process & system improvement- Responsible for EMEA Asset usage project, reported and tracked visibility of assets available on HP’s digital platforms and their usage across EMEA. Also contributed in EMEA Agency consolidation project whereby I streamlined and supported in driving the process of consolidation in EMEA. • Maintained a monthly EMEA marketing calendar that established a better transparency and effective communication of the events, campaigns and PR activities across the EMEA region to senior management. • Maintained and Managed EMEA Marketing Services Communication Platforms SharePoint, Yammer page and EMEA Marketing forums communication.• Project management- created and maintained my own project.• Proficient in using QlikView, Adobe Analytics, Eloqua, MS Word, PowerPoint and Excel. Other activities: • Worked and supported HP Global Events team on several events in 2016– customer and partner events.• Member of HP Inc. Bracknell Site Council – Communication and Events Representative. Show less

I work in the library as a part time student. • I advised people how to search for relevant material for essays etc. I also help, to a certain extent, with lending and returning library materials and also answer any other queries regarding the library and its resources. • As a library helper, I also made sure books that have been returned are put back on their shelves. This year student helper team achieved the rate of 95% shelving rate that means all the books that were… Show more I work in the library as a part time student. • I advised people how to search for relevant material for essays etc. I also help, to a certain extent, with lending and returning library materials and also answer any other queries regarding the library and its resources. • As a library helper, I also made sure books that have been returned are put back on their shelves. This year student helper team achieved the rate of 95% shelving rate that means all the books that were returned and shelved within 24hour. The target was to achieve 94%. It was through commitment that the student helper team was able to achieve their target. Show less

Worked for the Business School administration• To assist in developing an effective relationship between the administration and the enrolments in Business Management course and eliminating the communication gap between them.• Voiced concerns and needs of students during panel meetings and made sure that student demands and interest were accommodated. • The program required him to attend 2-day training every year, which further augmented his management and interpersonal… Show more Worked for the Business School administration• To assist in developing an effective relationship between the administration and the enrolments in Business Management course and eliminating the communication gap between them.• Voiced concerns and needs of students during panel meetings and made sure that student demands and interest were accommodated. • The program required him to attend 2-day training every year, which further augmented his management and interpersonal skills. Show less

Provided mentor services to first year students. • Acted as a point of contact, answering queries and providing support and guidance in person and via email.• Responsibilities consisted of coaching, guiding, counselling and networking to first year students. Which enhanced his skills to work independently.• Attended and participated in Two day training session which further enriched his communication and leadership skills.• Worked with other peer mentors and business… Show more Provided mentor services to first year students. • Acted as a point of contact, answering queries and providing support and guidance in person and via email.• Responsibilities consisted of coaching, guiding, counselling and networking to first year students. Which enhanced his skills to work independently.• Attended and participated in Two day training session which further enriched his communication and leadership skills.• Worked with other peer mentors and business school administration during open days in order to provide support service to students. Exercised collaborative team work. Show less

• Analysed and examined the brand health of Nestle Milk Pak, Nestle cream, Nestle Yogurt and Philip Morris (Marlboro).• Suggested new ways to improve clients tracker scores; (especially) through the use of agency’s expertise (communication tools).• To develop and suggest strategies to improve brand perception performance.• Conducted research, where I managed and analysed large amount of complex data pertaining to the individual brand and/or the overall portfolio of the… Show more • Analysed and examined the brand health of Nestle Milk Pak, Nestle cream, Nestle Yogurt and Philip Morris (Marlboro).• Suggested new ways to improve clients tracker scores; (especially) through the use of agency’s expertise (communication tools).• To develop and suggest strategies to improve brand perception performance.• Conducted research, where I managed and analysed large amount of complex data pertaining to the individual brand and/or the overall portfolio of the client, in order to develop business plans and strategies. Show less

Worked for the Business School administration• To assist in developing an effective relationship between the administration and the enrolments in business management course and eliminating the communication gap between them.• Voiced concerns and needs of students during panel meetings and made sure that student demands and interest were accommodated. • The program required him to attend 2-day training every year, which further augmented his management and interpersonal… Show more Worked for the Business School administration• To assist in developing an effective relationship between the administration and the enrolments in business management course and eliminating the communication gap between them.• Voiced concerns and needs of students during panel meetings and made sure that student demands and interest were accommodated. • The program required him to attend 2-day training every year, which further augmented his management and interpersonal skills. Show less