- Create branded websites for small businesses, conduct competitive research, provide direction for ease of navigation, legibility and content creation- Conduct logo and brand development.- Devise social and content strategiesy.

- Design user interfaces for eCommerce websites, follow design process including research, definition, ideation, design,prototyping and iteration.- Conduct user interviews and tests, gather and synthesize results, analyze data, competitor and market research to develop a deep understanding of user needs.- Create and present artboards, wireframes, prototypes, and final designs to internal teams and clients.- Use eCommerce best practices and design principles to simplify complex… Show more - Design user interfaces for eCommerce websites, follow design process including research, definition, ideation, design,prototyping and iteration.- Conduct user interviews and tests, gather and synthesize results, analyze data, competitor and market research to develop a deep understanding of user needs.- Create and present artboards, wireframes, prototypes, and final designs to internal teams and clients.- Use eCommerce best practices and design principles to simplify complex product content to reduce cognitive load and improve conversion.- Collaborate with designers, strategists, project managers, front-end and back-end developers throughout the design process.- Manage resource planning for a team of 4 designers and provide leadership through transparent communication, collaboration and feedback. Show less

- Design user interfaces for eCommerce websites, follow design process including research, definition, ideation, design,prototyping and iteration.- Conduct user interviews and tests, gather and synthesize results, analyze data, competitor and market research to develop a deep understanding of user needs.- Create and present artboards, wireframes, prototypes, and final designs to internal teams and clients.- Use eCommerce best practices and design principles to simplify complex… Show more - Design user interfaces for eCommerce websites, follow design process including research, definition, ideation, design,prototyping and iteration.- Conduct user interviews and tests, gather and synthesize results, analyze data, competitor and market research to develop a deep understanding of user needs.- Create and present artboards, wireframes, prototypes, and final designs to internal teams and clients.- Use eCommerce best practices and design principles to simplify complex product content to reduce cognitive load and improve conversion.- Collaborate with designers, strategists, project managers, front-end and back-end developers throughout the design process.- Manage resource planning for a team of 4 designers and provide leadership through transparent communication, collaboration and feedback. Show less

- Led the conception, development, and execution of all activities related to the transition from brick and mortar to online retailer.- Researched and selected service providers for the eCommerce platform, payments, and shipping.- Created processes for all day-to-day operations, including customer service, order fulfillment, packing, shipping, and the importation of products.- Responded to customers and built relationships with them.- Supervised a team of 8 - 10 employees… Show more - Led the conception, development, and execution of all activities related to the transition from brick and mortar to online retailer.- Researched and selected service providers for the eCommerce platform, payments, and shipping.- Created processes for all day-to-day operations, including customer service, order fulfillment, packing, shipping, and the importation of products.- Responded to customers and built relationships with them.- Supervised a team of 8 - 10 employees, including designers, photo editors, product writers, interns, front-end developers, customer service representatives, stylists, models, and photographers.- Conducted art-directed photoshoots for style stories and product photography.- Created content and design for weekly newsletter.- Designed UI for online store, editorial layouts, google advertisements, site banners, and email banners.- Produced weekly and monthly performance reports based on analytics. Show less

Served as assistant to senior publicist.- Performed sample trafficking, monitored media for articles featuring our clients; compiled articles for publicist for the following brands: Mulberry, See by Chloe, and Victoria’s Secret.For New York Fashion Week Fall/Winter 2011: invited media and others to the shows and provided front of house support for the following brands: Marc Jacobs, DVF, Doo.Ri, Alexander Wang, Peter Som, Marc by Marc Jacobs, Philip Lim, and Anna Sui

Served as assistant to gallery director.- For M.A.C. & Milk Fashion Week, Spring / Summer 2011: performed setup and tear-down for studios and front-of-house support. Created load-in / load-out schedule.

Served as assistant to beauty director and assistant editor.- Performed administration, editorial research, transcription, and content creation. - Fulfilled sample and image requests.

Served as assistant to marketing director.- For events, performed support and graphic design.- Created marketing material for 11 event locations, restaurants, and night clubs.- For Toronto Film Festival, performed planning, design, and execution with respect to ET Canada Studio Lounge.