An accomplished BRAND EXECUTIVE, with extensive experience in brand marketing and innovation, brand equity and positioning, brand architecture, film, entertainment, retailtainment, and strategic white space development. A direct to consumer brand builder, with proven results in leading large, global, and small businesses, including product and commercial initiatives. A passionate business leader, experienced in successfully managing large and small cross functional teams that lead to increased sales, volume, and profit growth. Adeptly oversees advertising, digital, media, and public relations agency teams with large, small or non traditional marketing budgets. Expertly creates business building and award winning advertising campaigns. Possesses keen awareness of global, national, regional, and local market trends to develop consumer insights that guide consumer inspired innovations. Proven track record of success in building brands, business transformations, global geographic expansion, and developing digital and content marketing programs.EXPERTISEBuilding Global Brands: Consumer Research, Brand Equity, Brand Architecture, Consumer Inspired Innovation, Advertising, Media/Digital/Content Strategy, Visual Identity and PackagingGrowing Businesses: Business Model Creation/Optimization, P&L Management, Portfolio Management, Business Delivery and Operations, Category Strategy, Pricing, Retailer Marketing, Divestment People Development: Organizational Leadership, Change Management, influencing across geographies/functions/levels, Mentoring, CoachingLEADERSHIP STYLEDemonstrates an entrepreneurial and strategic approach to leading brands and businesses. Demonstrates balance between mind, heart and marketing gut with personal brand building philosophy. Builds an open and transparent culture with a mantra of having fun culture. Takes a ‘pay it forward’ leadership coaching approach bringing a “player’s coach mentality” to talent development.