Strategic design leader / Entrepreneur• Over two decades of experience elevating brands by translating iconic design into industry leading ROI. • I've helped author iconic design DNA for well-known brands; Specialized Bicycle Components, Cannondale + GT, Cowboy, Husqvarna, GASGAS and Canyon.• Developed successful brand-tailored and commercially successful product line strategies.• Deep technical understanding in many areas; two-wheel vehicle dynamics, CFD / aerodynamics, structural engineering, user-interface flows, IoT gateway integration and more.• Experienced working in fast-paced agile organizations, building trust and leading diverse global creative design teams.• Proven business acumen and emotionally intelligent team leader. Well-honed empathic soft skills: trust building, collaboration, guide-on-the-side team leadership style.• Experience securing partnerships, managing departmental budgets, recruiting and mentoring top talent.• Adept in steering new process implementation in conjunction with organizational restructuring and change initiatives for cross-functional teams.• Skilled at distilling customer feedback through user-centered research methodology. Coupled with seasoned experience, my Sherpa skills translate key user insights into innovative products with clarity, functionality and aesthetic simplicity.• Channel experience: Omni-channel, DTC, E-commerce, OEM's, and independent-dealer networks.Specialties: Design and Brand Strategy, New Product Development (NPD), Innovation, Design Thinking, User-centered Design, Product Management, Consumer Insights, Business Strategy, IoT connectivity.Accomplished academic record, having graduated from University of Cincinnati DAAP, with continued education at Stanford University Hasso Plattner Institute of Design (Palo Alto, CA).