Melanie Hamilton Email & Phone Number

New York, United States

New York, United States

Melbourne, Victoria, Australia

Responsible for a portfolio of Retail clients to onboard, embed, and leverage use of customer data gateway platform Coles Synergy by fulfilling client briefs in line with business strategy.

Melbourne, Victoria, Australia

- Supported business agenda by unlocking actionable insights, embedding self-serve tools to empower stakeholders, analysing data from multiple sources and bespoke analysis.- Enabled customer-obsessed culture through implementation of business-wide Drop In Days, facilitating training on Nielsen, IRi, Tell Coles, Mintel and internal transactional data sources.- Led project insights for optimisation pieces such as Category Acceleration and liaise with external research agencies to implement primary research methodologies for trial.- Worked with the Research & Analytics team to deliver proactive analyses and thought leadership pieces alongside regular reporting of customer and competitor data up to GM and ELT level.

Melbourne, Victoria, Australia

Category Insights:- Supported Homecare Team, working with stakeholders to brief in and collaborate with Research, Analytics and Planning teams for delivery of bespoke analysis. - Built supplier relationships by presenting growth opportunities in Pet Food at Purina Strategy Day, utilising market trends and internal transaction data.- Developed an ‘Insights Toolkit’ to educate stakeholders in self-serve tools and their uses for category optimisation, held one-to-one training sessions with category examples.Store Insights:- Voice of the Customer (VoC) data SME to optimise store priorities and present key opportunities to Store, Area, Regional and State Managers.- Facilitated research sessions and focus groups to highlight customer pain points for Regional Managers in NSW and SA to highlight customer pain points.Network Planning:- Forecast sales for new and existing stores using internal store data, population demographics and GIS tools, assessing site feasibility according to company strategy.- Forecast renewal uplifts for high spend stores, factoring in competitor impacts, disruptions or scheme changes using similar store examples as benchmarks.

Melbourne

Assisting with research report outlines, researching industry trends and questionnaire programming using Qualtrics.Data presentation using a combination of PowerPoint, Excel and Q software.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

- Represented and promoted brands at on-site marketing activations for Diageo brands (Guinness, Smirnoff), Bundaberg, and Schweppes to increase product awareness according to individual client needs.

Master’S Degree, Quantitative Business Analysis

Activities and Societies: Monash Business & Commerce Student Society (BCSS)

Bachelor’S Degree, Spanish & Latin American Studies

Activities and Societies: Monash University Prato Alumni, English-Spanish Language Exchange Program

Mini Mba, Marketing