Responsible for leading product roadmap of the Red Pepper Digital Publishing tools. In doing so, enhancing the digital catalogue and publication experiences and additional products across the Red Pepper platform.Red Pepper is a full-service digital publishing solution, specialising in transforming printed publications into interactive, shoppable experiences. Digitising your catalogues and publications turns them into a sales platform for customers, and a data and insights collection powerhouse for your business.With Red Pepper, you can reach new audiences across all devices, monetise your content, and understand how your customers consume your content at a granular level. Our cost-effective, full-service model means that we manage the end-to-end process for your business, giving you time to focus on making informed decisions across all channels with the new level of customer insight at your disposal.http://www.redpepperdigital.net

Responsible for the development of the strategic direction and sales structure for Reachmedia’s digital assets, including the implementation of these digital assets within a clients website across New Zealand's largest retailers. Managing a team of people, I have developed the capability to enable clients to have key analytical insight into their consumer behaviour within their digital environment which has enabled key marketing decisions to be made. In this role I have strategically changed the direction of the department to focus on increasing EBIT and securing new revenue streams to ensure revenue is not at risk. This has been achieved through bringing on some of NZ largest retailers. On top of this I have also managed the transition of Reachmedia and it's clients away from legacy platforms onto more responsive and data rich solutions.

Focused on the development of new Business and to manage a portfolio of clients with responsibility for retaining and growing revenue within this existing base. During my time at Grab One I negotiated a number of deals for New Zealand’s leading business who had not previously had exposure within the Grab One environment. I was also responsible for the identification and implementation of a new revenue stream for the business with a 3PL provider to distribute goods on our behalf.

My role was to launch and develop the iTRY digital sampling solution. Manage the marketing of not only the iTRY product (Trade and Public), but developing hands on role with clients with their marketing to ensure ROI is exceeded. Increase the awareness of New Zealand Post’s push into the NZ digital landscape.In doing so I managed to build a database of over 105,000 registered users. The launch of iTRY has seen over 500,000 samples for 14 leading FMCG brands across 35 campaigns sent to consumers across NZ & Australia. I also negotiated an agreement with Australia Post to allow the iTRY sampling solution to be run in Australia by the NZ Post that enabled significant increase in revenue and EBIT gained.