In October 2024 we launched Superstate, a full-service communications agency specialising in gaming and digital culture.Our mission: to engage gaming communities and push gaming culture further into the mainstream, particularly mainstream media. We believe that games aren’t just a part of the cultural landscape—they’re now a leading force driving creativity, conversation, and cross-platform connection.Backed by our proven track record in culture and entertainment PR through our sister agency, Common State, we craft campaigns that cut through the noise and connect you with audiences you didn’t even know were there.

Kitwatch was a website and Instagram page dedicated to showing the latest and greatest in cycling fashion. This included apparel reviews, content creation and writing. I worked collaboratively with brands and as a freelance writer for multiple publications, including Cycling Tips.At it's peak, Kitwatch was receiving thousands of hits per week and had an Instagram following of over 60k followers.

My time at JB helped support my lifestyle. It helped me follow a career in the arts, travel and just enjoy life while having a flexible and fun job to return to. I met some of my best friends at JB, and for that I'll always be grateful.

Independent music label and events company. - We specialised in unearthing new talent and helping kickstart their music producing and DJ careers.- We ran a series of events, touring international electronic groups and DJs.- We played at gigs and festivals as a DJ group collaborating with VJs and performers.- We ran one of the early music blogs, The Scattermish Bloog, which was recognised as "part of the second wave of music blogs" and among some of the first ever music blogs.- Some highlights included touring the east-coast of Australia, New Zealand's North and South Islands and closing out Saturday Night of Golden Plains 2010.