• Founding partner of full-service marketing, research and public affairs agency. • Practice lead on strategy, market research, data analytics, media buying and advertising.• 10 years of experience managing online performance marketing and advertising.• Manages complex marketing, research, branding and advertising projects for clients across Canada and around the world.

• Overall leader responsible for the strategy, organization, planning and execution of national election campaign. • Managed brand and message development and implementation through paid and earned media. Research and identification of target audiences. Created advertising to connect with the correct audiences in multiple languages. Coordinated dozens of events to deliver the message. Over 300 candidates had to be kept on brand and on message.• Pioneered new research, analytical and modelling methods to better understand and connect with target audiences.• Led an investment in transforming campaigning techniques through mass adoption of new technology across Canada.• Assembled and managed a team of 200 people. Managed a budget of $40m in 2019.• The campaign won the popular vote, grew vote share by over 625,000 votes and number of parliamentary seats by 22%.

• Founder of research-focused marketing and advocacy agency. Provided actionable insights and analysis to some of the biggest companies in the world and the media.• Numbers based approach to helping clients understand how to motivate their target audiences. Successfully developed brands and visual identities for clients.• Managed dozens of nationwide and regional advertising campaigns with a focus on using innovative platforms to achieve the clients marketing objectives. Lead the team to deliver scores of websites and custom web development.• Torch is the merger of Go Newclear and Abingdon Research.

Market researcher, responsible for designing, writing and analyzing research projects. Spokesperson for the public affairs practice across Western Canada.

Performed competitive intelligence research and modelling work to feed into strategic decision making.Engaged in first nations and community consultations across North Western Coastal British Columbia.

• Project Manager of the quantitative and qualitative public opinion research process of the Prime Minister’s Office. Oversaw research activities of the central departments of government including both Quantitative and Qualitative research.• Wrote and presented analysis to the Prime Minister and Cabinet Ministers.• Pioneered new data analysis techniques to feed into political decision making.

Performed competitive intelligence research and modelling work to feed into strategic decision making.

Modelled the financial situation of a network of 24 radio stations and provided marketing and business development analysis based on usage and financial data.

Primarily responsible for mail-based marketing activities, including content, design and target. Demographic analysis of target audiences. Increased output of program to over 10 million pieces of mail.

Managed team in two different cities.