- Development of strategic roadmaps for high-priority enterprise SaaS technology, data and AI initiatives to transform digital marketing capability and sophistication.- Senior product leadership and program management for strategic marketing and advertising technology projects aligned with Coles’ corporate and Marketing strategic objectives.- Discovery, development and delivery of business case to align content-at-scale strategy with personalisation ambition through optimised marketing operations and automation.- Participate in key agency and technology vendors’ quarterly business planning to align delivery and business outcomes with strategic priorities.

Marketing Automation and Advertising Technology domain leader working across APAC (Sep 2018 - Nov 2021) and ANZ (Dec 2021 - Nov 2022) regions to achieve Oracle Marketing Cloud's software, consulting and customer success targets. Role & Responsibilities- Responsibility for consulting CX marketing sales to help drive annual booking, revenue, margin, renewal and customer success targets.- Work with licence sales leaders and teams to engage with customers and provide advice on marketing technology solution architecture and deployment plans.- Provide Consulting Executive Account Sponsorship across key accounts – focusing on account management, customer satisfaction, account expansion and renewal.- Support internal and external marketing efforts to drive increased pipeline generation.

Responsible for Oracle Marketing Cloud’s consulting practice across ANZ (Apr 2014 - May 2016) & ASIA (Jun 2016 - Aug 2018), focusing on delivery of marketing automation services to our customers. Responsibility covered consulting sales, service delivery and customer satisfaction. Reporting into VP, Customer Success, JAPAC.Role & Responsibilities• Overall responsibility for regional consulting go-to-market plan – and meeting annual booking, revenue, margin, renewal and customer success targets.• Customer engagement management – focusing on account management, project delivery and customer satisfaction.• Financial management, including estimation approval, contract negotiation, invoicing and collections issue remediation.• Business development (new logo and existing account expansion), including consulting sales pipeline development, forecasting and opportunity management. • Recruitment and operational management of consultants, including service delivery (project management, creative and campaign), consulting sales, resource and capacity planning.• Collaboration with Alliances & Channels team to ensure strategic partners have access to the right level of consulting training and support.• Driving a team player culture, with a focus on positive values, collaboration and creating a positive and successful working environment. Active member of Oracle Marketing Cloud JAPAC leadership team.

General Manager with Telstra Digital - the Business Unit charged with the consolidation, operation and development of all digital sales/service channels for Consumer, Business and Enterprise customers.Responsibilities included:Agency & Overflow Model/Partnerships• Established and oversaw agency overflow model and three-year Digital Marketing Services Agreement to increase resource flexibility, productivity and quality - over 2M$ of project work completed on annual basis.Content Strategy & Production• Led up to 10 in-house and agency content strategy/production (copywriting and design) resources - execution of 1400+ digital content projects per year. Policy Development & Governance• Negotiated revision of company policy and development of new process - across multiple Business Units - to support reviews and approvals of content on digital channels. Product Ownership & Management• Responsibility and accountability for operation and performance of on-site search function on Telstra.com – over 100k searches a week. • Responsibility and accountability for operation and performance of Personal and Small Business Support function on Telstra.com (e.g. telstra.com/help) – approximately 180k unique visits a week.Engagement, Planning & Capacity Management• Transformation, digitisation and management of process to manage 5000+ annual project requests, including allocation of work to 40+ resources across producer, development, design and copy teams.Leadership, Structure & Culture• Provided leadership, management and support to an extended team including 4 direct reports and up to 10 indirect reports (permanent and agency), across planning, capacity management, content, design and production.• Oversaw complex restructure to align team with digital roadmap.• Member of Telstra Digital Extended Leadership Team, Digital Operations Senior Leadership Team and Digital Talent program.• Active participant in cultural agenda.

Providing digital business consultancy services, including:• Advice on digital business structure and operational infrastructure requirements.• Digital business plan development and implementation.• Process and workflow design and implementation.• Digital content strategy and production.• Product Management.• Supplier engagement and management.

Responsible for interactive production of creative ideas at Clemenger BBDO and Proximity Melbourne, including profit and loss, quality, process and people of the department. Provided leadership and support to a team of 25 (five direct reports and 20 indirect reports) including producers, design and technology specialists. Oversaw the department’s dealings with key agency stakeholders including creative, planning, account service, suppliers and clients. Developed and implemented Interactive Production processes to achieve improved workflow, capacity and efficiency of each area.

Was responsible for interactive production of creative ideas at Clemenger Digital, including profit and loss, quality, process and people of the department. Provided leadership and support to a team of 20 including producers, design and technology specialists. Oversaw the department’s dealings with key agency stakeholders including creative, planning, account service, suppliers and clients. Developed and implemented Interactive Production processes to achieve improved workflow, capacity and efficiency of each area.

Was responsible for interactive production of creative ideas at Clemenger Blue Digital, including profit and loss, quality, process and people of the department. Provided leadership and support to a team of 15 including producers, design and technology specialists. Oversaw the department’s dealings with key agency stakeholders including creative, planning, account service, suppliers and clients. Developed and implemented Interactive Production processes to achieve improved workflow, capacity and efficiency of each area.

Oversaw interactive work across eight clients including NAB, Masterfoods (M&M’S), HBA and Foster’s Group. Managed campaigns including up to 15 people involving internal (creative, account service, planning, production) and external (clients, suppliers) stakeholders. Delivered award-winning interactive campaigns and projects.

Coordinated interactive projects across eight clients including NAB, Masterfoods (M&M’S), HBA and Foster’s Group. Managed projects including up to 10 people involving internal (creative, account service, planning, production) and external (clients, suppliers) stakeholders. Produced a number of award-winning interactive campaigns and projects.