I love helping business leaders from around the world understand the power of brand marketing to grow and transform their business in international markets. My approach centers around PEOPLE. Understanding customers at their core and aligning with their unique situations. It's about developing communication frameworks that transcend self-focused narratives of 'our product' or 'our technology.' It's about understanding what makes a company unique and special from the perspective of the customer or buyers. Ultimately, it's about reconnecting with the reason the company was created. It's about crafting the 'WHY' - the initial spark, the foundational idea, the North Star.It's about building marketing strategies powered by your brand, propelling growth and nurturing authentic connections with people.CAREER HIGHLIGHTS:Launched the BenQ brand in the fiercely competitive Asian consumer electronics market. Interbrand reported the brand's growth rate ranked number one in Taiwan. Developed a brand strategy program utilizing Design Thinking methodologies & frameworks, engaging over 380 New Zealand-based global exporters. Lead the development of an international customer segmentation education program, acknowledged as a leading global Buyer Persona resource.Spearheaded the development of hundreds of brands across diverse sectors and international markets, encompassing Technology, Manufacturing, Consumer Packaged Goods, Food & Beverage, Design, Home Decor, Fashion, and Tourism.Transformed Supacolor from a manufacturing company to an inspirational global brand, driving rapid market share acquisition & sparking a movement that revitalised the North American garment printing industry.